Infinium Global Research Baking Ingredients Market | Page 13

Global Baking Ingredients Market: Trends and Forecast -2023
 Risky Zone: Low market size and low growth rate. Investment in this
segment is risky
 Retention Zone: High market size and low growth rate, the companies
operating in this segment should retain their investments in this
segment.
Companies
may
focus
on
extensive
marketing
and
advertisements
 Consolidation zone: High growth rate and high market size, the
companies operating in the segments that have high market size and
high growth should focus on consolidating their market position in this
segment. Mergers and acquisitions, extensive marketing programs, and
new product developments can be used as marketing strategies to
consolidate the market in these segments.
 Opportunity Zone: High growth low market size
 Safe Zone: Moderate growth and moderate market size.
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