Infinium Global Research Artificial Flowers Market | Page 11

Artificial Flowers Market Global Industry Analysis, Market Size, Trends, and Forecast to 2023
Higher price of artificial flowers in some countries force the manufacturers to focus
on exports, rather than on local markets. Reluctance of customers due to lack of
awareness about the materials used for manufacturing of artificial flowers hinder
the growth of sales in some regions. Unavailability of skilled craftsmen to make
artificial flowers in traditional way is hinders certain segments of artificial flowers
market. These are major restraints for the global artificial flowers market. Higher
cost of exotic flowers and greater export of top quality local flowers provide growth
opportunities for the major manufacturers to expand in emerging countries.
Changing weather conditions are impacting the cultivation of natural flowers and it
is anticipated to provide growth opportunities for artificial flower manufacturers in
near future. Increasing preference for artificial flowers as gift item is anticipated to
provide growth opportunities for the market.
MARKET OVERVIEW AND COMPETITIVENESS
DRO ANALYSIS
DRO stands for drivers, restraints and opportunities. The DRO analysis involves,
identifying the factors that are likely to have impact on the Global Artificial Flowers
market. It covers analysis of short term and long term impact of drivers and
restraints. Through this analysis both short term and long term opportunities are
identified. These opportunities present the investment options and new markets
for the market players in the Artificial Flowers market.
Drivers refer to the factors that are expected to drive or boost the market size or
demand for Artificial Flowers. The analysis involves identification of both demand
side and supply side factors that drive the demand as well as environmental factor
that favor the market conditions for growth of Artificial Flowers market both in
short run and long run.
IGR- GROWTH MATRIX ANALYSIS
Growth matrix developed by Infinium Global Research, also known as IGR-Growth
Matrix helps understand the market situation of the business segments. It helps
identify the most attractive segment for the investment purpose and helps the
companies to make better decisions in strategy making. The IGR- Growth Matrix
presents the zones that define the position of the product segment and Function
11
|
© Infinium Global Research