Infinium Global Research Aromatic and Aliphatic Solvents Market | Page 12

A r omatic and Aliphatic Solvents Market Global Industry Analysis, Trends, Market Size & Forecasts to 2023
MARKET OVERVIEW AND COMPETITIVENESS
DRO ANALYSIS
DRO stands for drivers, restraints and opportunities. The DRO analysis involves,
identifying the factors that are likely to have impact on the global Aromatic and
Aliphatic Solventsmarket. It covers analysis of short term and long term impact of
drivers and restraints. Through this analysis both short term and long term
opportunities are identified. These opportunities present the investment options
and new markets for the market players in the Aromatic and Aliphatic
Solventsmarket.
Drivers refer to the factors that are expected to drive or boost the market size or
demand for Aromatic and Aliphatic Solvents. The analysis involves identification of
both demand side and supply side factors that drive the demand as well as
environmental factor that favor the market conditions for growth of Aromatic and
Aliphatic Solventsmarket both in short run and long run.
IGR- GROWTH MATRIX ANALYSIS
Growth matrix developed by Infinium Global Research, also known as IGR-Growth
Matrix helps understand the market situation of the business segments. It helps
identify the most attractive segment for the investment purpose and helps the
companies to make better decisions in strategy making. The IGR- Growth Matrix
presents the zones that define the position of the product segment and Application
segment based on the market size, growth anticipated and the growth factors &
historic growth. Following are the zones that IGR- Growth Matrix considers
 Risky Zone: Low market size and low growth rate. Investment in this segment
is risky
 Retention Zone: High market size and low growth rate, the companies
operating in this segment should retain their investments in this segment.
Companies may focus on extensive marketing and advertisements
 Consolidation zone: High growth rate and high market size, the companies
operating in the segments that have high market size and high growth should
focus on consolidating their market position in these segment. Mergers and
acquisitions, extensive marketing programs, and new product developments
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