INELZ Mag AUG 2017 | Page 31

Growth hacking vs marketing


GROWTH-
HACKING? What is it?



We've all heard stories of 'Tumultuous growth hackers' Changing Very Small SaaS through specific marketing



Start ups in to multi-billion buck companies.
There is even a feeling of puzzle marketing
Encompassing these enigmatic fig-
Ures, and also the apparently magic
Approaches that they use to Attain the
Near-impossible - however exactly what just
Can be a growth hacker? Just how can growth
Hackers disagree in entrepreneurs? Along with
What approaches, resources and procedures
Don't utilize to Realize these incredi-
Ble development?



"GROWTH HACKERS ARE Entrepreneurs of marketing WITH CODING Abilities"



From the easiest possible Provisions, growth
Hackers ' are entrepreneurs proficient in communicating.
Inside of little startup companies, this
Union of programming experience
And marketing informed is generally borne
From absolute requirement, as little groups of
SaaS programmers turn their hands to mar-
Keting, within a Endeavor to quickly increase
Their earnings using minimal funds.
Crucially however, growth hacking is.
Nolonger confined by small startups.
The powerful Mixture of advertising
Experimentation, predictive analysis
And automation has recently blazed a path to get a
Entire brand new tide of successful, quantifiable
marketing plans.



While growth hacking has been once more-
Stricted into fresh-faced brand new companies,
The fast expansion accomplished with this brand new
Tide of SaaS entrepreneurs has witnessed com-
Panies of all dimensions embrace a comparable manner
Of believing -- together with Valley entrepreneur
Andy Chen famously announcing the
Growth hacker 'the brand new VP marketing'.



Aug, 2017 issue | Page 31 of 52