You've seen the commercials. But what is it?
S
o many companies are so eager to talk about the
high grades they earn on Angie's List that it made
Indy Boomer curious about how the Indianapolisbased Angie's List operates. Here's what we found out:
Angie's List was founded in 1995 in Columbus, Ohio,
and modeled after Unified Neighbors, a company
founded in 1974 that focused on helping MeridianKessler and Carmel homeowners find reliable service
companies. Angie's List bought Unified Neighbors
moved to Indiana. Now publicly traded with more than
2 million members nationwide, the company is based at
1030 E. Washington Street in Indianapolis.
companies with good grades.
Companies that earn consistently high grades from
Angie's List members are eligible to advertise with the
company. All advertisers must offer a discount to Angie's
List members. If the companies' grades fall below a 'B',
the ads are removed.
In addition to technological checks, a team of Angie's
List employees investigate indications that reviews aren't
within Angie's List guidelines. And in addition to that,
Angie's List has an independent audit of its processes
every year to ensure reviews aren't manipulated.
If you're interested in checking it out, it'll cost you $4.40
for a monthly membership or $39 for a year. Not a bad
investment for what Angie's List Founder Angie Hicks
calls “ridiculously reliable” information. And based on
the accountability structure the company follows, it
seems she might be right.
You can visit the company or call to join its membersonly club, but most consumers join online at
www.angieslist.com . What sets Angie's List apart from
most other online consumer ratings sites is that
Angie'sList never accepts anonymous reviews.
Morellis Cleaners is one of many reputable
Companies that support Angie’s List.
Because Angie's List was launched long before the
Internet became a daily consumer tool, it operates a bit
differently than other sites. It's more like a newspaper or
magazine. That's not surprising if you know that one of
the company's initial products was a monthly newsletter.
A much more sophisticated monthly magazine still
comes with membership.
In addition to subscribing, members must agree to
terms, including giving their honest assessments of their
actual experience when submitting reviews on the
companies they hire. Each time members submit
reviews they must re-affirm they're giving their honest
account, and they're reminded the company will be able
to see the review.
Members can adjust sort results to first show grades,
distance to their home or number of reviews. Once their
project is complete, members are strongly encouraged to
submit reviews on how the job went to keep reviews
fresh and current.
Members are the consumers, and it is they who are the
power at Angie's List. They literally grade companies'
performance, and those grades determine ranking and
influence hiring because members like to hire
Services Offered:
· Garment Cleaning
· Shirt & Blouse Laundering
· Bedding Cleaning
· Drape Cleaning
· Linens & Table Cloths
Sign Up for Your Free Digital Version at IndyBoomer.com
· Leather Cleaning
· Special Occasions
· UGG Boot Cleaning
· Uniform Cleaning
· Wedding Gowns
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