CONCEPT + DEVELOPMENT
As seen on the inspiration board on the pre-
vious spread, my research focused heavily on “face
posters” this is due to the fact that I believe in posters
like the aim should be to “put a face to the cause”,
and although this isn’t a major cause it’s still impor-
tant to do this in order to create a feeling of recogni-
tion between the student and the mentor.
My point of view is backed up with the follow-
ing research:
“Researchers Hee-Kyung Ahn of Hanyang University,
South Korea, Hae Joo Kim of Wilfrid Laurier University,
and Pankaj Aggarwal of the University of Toronto Scar-
borough and the Rotman School of Management, found
that anthropomorphizing social causes is effective be-
cause it appeals to people’s sense of guilt.
“We are not consciously aware of why seeing a hu-
man face on a campaign has an impact, but we defi-
nitely feel a deeper connection to it,” says Aggarwal.”
https://www.psychologicalscience.org/news/releases/please-feed-me-the-pow-
er-of-putting-a-human-face-on-social-causes.html