Industry Magazine Source Security Spring 2016 | Página 10

THE STORY OF UBER The Story of Uber AND HOW IT MIGHT AFFECT YOUR BUSINESS BY: ALEX MANESS, CARLE PUBLISHING THERE are two inevitable conclusions that come from the rapid technological development that we are currently experiencing. The first is that the economy (and society) will grow. Systems and economic models that are in place will improve and incorporate new technologies to help make our lives easier. The second is that industries operating under their current models will have to either adapt to these new technologies or perish. The second conclusion, obviously, is the most interesting and relevant to businesses currently operating in the market. Uber is an interesting case study of this conclusion in action, though it has been seen in many other industr