Industry Magazine Grand General Agency Spring 2016 | Page 5

LETTER FROM THE OWNER

CONTENTS
Feature Story

30

In-Home Business Insurance
Are You Covered?

Letter From The Owner

5

5 Good Reasons To Choose Your
Wholesaler Carefully

6

Why A Wholesaler Is Important

Welcome to the Inaugural Issue of
Something Grand! Magazine!

We hope you find it a useful resource with great ideas that help you in your
pursuit of success.
As I write this, it is snowing. It is my sincere hope that as you read this, it
Why You Should Be Selling
8
isn’t. Spring is a time of renewal for the world around us. It is also a very busy
Special Event Policies

time for everyone in the insurance industry. Motorcycles are coming out of
storage, boats are getting opened up, new homes are being purchased and
Tailoring To Your Customers
rivers are overflowing their banks. All of these are opportunities for us to
write business and to help ease the burdens of our neighbors when bad things
Goal Setting 9
happen.
For those of you who don’t know who Grand General is, I want to spend a little
Start Setting Realistic Goals
time telling about our origins, what we do and by far most importantly, what
we believe matters.
The Story Of Uber
10
Grand General Agency started near Grand Rapids, MI in 1987. We were
a wholesale provider for manufactured home insurance (still our largest
And How It Might Affect Your Business
product line). We expanded our product line (flood insurance was next) and
continued working with a strong base of agencies in Michigan. We continued
Making Your Company More Sellable
12
with motorcycle and personal watercraft and added Wisconsin to our
footprint.
See If Your Company Meets The Criteria
Today Grand General Agency is active in the entire Great Lakes Region and
through the agents that trust us to provide quality products and service, we
5 Reasons Not To Use Your Virtual Assistant
14
have written business in over 40 states. We offer a full range of admitted and
surplus lines products for both personal and commercial lines customers.
Outsourcing Is Key
There are other agencies that do what we do, but we think that once you’ve
worked with us, you will see the difference. How are we different? In many
The Freak Factor
16
ways, but some of the main ones are:
•
No minimum production requirements
Discovering Uniqueness By Flauti