ARE YOU GIVING YOUR CUSTOMERS AWAY?
ARE YOU GIVING YOUR CUSTOMERS AWAY?
Why You Should Work With Wholesalers
HAVE you ever had a new customer walk in the door, ask you to write an insurance policy, and you had to say you couldn’ t help even though you really wanted to do so?
Have you ever lost existing clients because you couldn’ t write an ancillary product for them, so they went down the street to an agent who took your entire book from you? Don’ t lose these customers! If you work with a wholesaler, like Grand General Agency, you can help those new customers, save those existing customers, and be the agent that captures full books from other agents because you said“ Yes!” But I Don’ t Know How To Write …….
When you work with a quality wholesaler or general agency, you don’ t have to be afraid of policies you’ ve never written. Agencies like Grand General have agent-underwriters that will guide you through the process. They will explain the coverages, the information needed, and the questions you need to be asking. They will answer any questions you have on the product and the process. They make you look good!
It Takes Too Long To Write …..
It’ s true that some products take longer to write than others. This is especially true if you have not written the product before. Take the time to learn. Most of us spend too much time“ working” on things that don’ t bring income or even enjoyment. Identify these tasks— and stop doing them. Use that time to help your customers AND your business.
By utilizing a wholesale agency, you can capture new customers, save at-risk customers, and tie your other customers to you a little tighter by“ rounding out the account.” Customers tend to prefer working with one agent as much as possible. The more you can offer them, the more likely they are to stay with you.
Choose your wholesaler carefully. Make sure the wholesaler only works with financially stable companies. Make sure it offers you the service you need in order to help your customers.
You owe it to your customers— and yourself!
Grand General Agency would like to thank all the golfers that participated in our annual 27-Hole Charity Wormburner. We would also like to thank Briarwood Golf Course and all the sponsors that contributed to the outing. Because of all of you we had another successful outing.
Our beneficiary this year was The Shack, located in Delton, MI. They provide gently used clothing to anyone that comes to their store.
FALL 2016
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