ARE YOU GIVING YOUR CUSTOMERS AWAY ?
ARE YOU GIVING YOUR CUSTOMERS AWAY ?
Why You Should Work With Wholesalers
HAVE you ever had a new customer walk in the door , ask you to write an insurance policy , and you had to say you couldn ’ t help even though you really wanted to do so ?
Have you ever lost existing clients because you couldn ’ t write an ancillary product for them , so they went down the street to an agent who took your entire book from you ? Don ’ t lose these customers ! If you work with a wholesaler , like Grand General Agency , you can help those new customers , save those existing customers , and be the agent that captures full books from other agents because you said “ Yes !” But I Don ’ t Know How To Write …….
When you work with a quality wholesaler or general agency , you don ’ t have to be afraid of policies you ’ ve never written . Agencies like Grand General have agent-underwriters that will guide you through the process . They will explain the coverages , the information needed , and the questions you need to be asking . They will answer any questions you have on the product and the process . They make you look good !
It Takes Too Long To Write …..
It ’ s true that some products take longer to write than others . This is especially true if you have not written the product before . Take the time to learn . Most of us spend too much time “ working ” on things that don ’ t bring income or even enjoyment . Identify these tasks — and stop doing them . Use that time to help your customers AND your business .
By utilizing a wholesale agency , you can capture new customers , save at-risk customers , and tie your other customers to you a little tighter by “ rounding out the account .” Customers tend to prefer working with one agent as much as possible . The more you can offer them , the more likely they are to stay with you .
Choose your wholesaler carefully . Make sure the wholesaler only works with financially stable companies . Make sure it offers you the service you need in order to help your customers .
You owe it to your customers — and yourself !
Grand General Agency would like to thank all the golfers that participated in our annual 27-Hole Charity Wormburner . We would also like to thank Briarwood Golf Course and all the sponsors that contributed to the outing . Because of all of you we had another successful outing .
Our beneficiary this year was The Shack , located in Delton , MI . They provide gently used clothing to anyone that comes to their store .
FALL 2016
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