Industry Magazine Grand General Agency Fall 2016 | Page 5

LETTER FROM THE OWNER

CONTENTS

Feature Story

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Cyber Liability Coverage :
If Not Now , When ?
Letter From The Owner 5
Grand Laffs 6
You Have Filed a Claim 7 Now What ?
Are You Giving Your Customers Away ? 8 Why You Should Work With Wholesalers
Prioritizing : 9 Why You ’ re ( Likely ) Doing It Wrong
4 Great Leadership Lessons From the Arts 10
Energize to Optimize 12 Gain Peak Performance
Less is More 14 Both In Business & Life !
Exponential Organizations 16 How Technology WILL Change Your Business
Here ’ s Why Your Content is Killing You 20 Looking at Common Mistakes
How to Re-Focus 22 Living in a World Designed to Distract
How to Keep Your New Year ’ s Resolutions 24 12 Building Tips to Make 2017 Your Most Successful Year
A “ New ” Old Source of Income 25 Looking at Manufactured Homes
OPTIMISM-BE CONTAGIOUS !
As I ’ m writing this , the election season is ugly . Name calling and idea bashing are the norm . I ’ m waiting to hear , “ Oh yeah ? Well , my dad ’ s bigger than your dad .” As you ’ re reading this , it should be nearly Election Day . I have no idea who will be the next president of the United States or which agenda will get pushed . But either way , we ’ ll be okay . So , what about this optimism thing ? Optimism is one of the core values at Grand General . It is an important element of everything we do . We need to be optimistic in order to do our best for you ( and for ourselves ). I don ’ t want to be in a place that is constantly negative , nor do I enjoy talking to people that are constantly looking for the dark clouds ( unless they ’ re storm chasers !). I am able to write this and you are able to read it . Whether you agree with me or not , we can be thankful for reading , writing , communicating , and the option to agree or disagree . We ’ ve all heard the question “ Is the glass half full or half empty ?” Optimism says , “ The glass is completely full . Half air , half water .” Optimism is a choice . We all have a lot to be optimistic about — especially in the United States . Yes , we have to deal with politicians , but we have a choice in that , too . And no matter who is elected , the United States will survive . We may be in a rocky time right now , but the best is still to come . So , make a choice to be optimistic . You ’ ll be happier and so will the people around you . Thank you for choosing to work with us . We hope you find it to be another reason to be optimistic .
Sincerely ,
Why Buy Special Event Coverage ? 27
Understanding 28 High-Value Homeowners Coverage
John T . Salzwedel CEO
FALL 2016
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