Industry Magazine Get JACK'D Magazine Summer 2018 - Page 21
“...A BRAND’S PERSONALITY SETS
THE EXPECTATION FOR WHAT YOU’LL
EXPERIENCE AS A CUSTOMER OF A
ABOUT DEB GABOR
Deb Gabor was born to brand. Deb
high-growth companies in dynamic
industries to create the condition of
Irrational Loyalty — an emotional bond
between a company and its customers
so strong that customers would feel
they were cheating on a brand were
they to choose an alternative.
Most branding talks and experts are
either very academic or theoretical.
De b believes you shouldn’t need a
Ph.D. to understand branding.
Deb is the CEO and Brand Dominatrix
of Sol Marketing, a brand strategy
consultancy obsessed with building
winning brands. Since 2003, Deb
and the Sol Marketing team have
led brand strategy engagements
for organizations ranging from
international household names like
Dell, Microsoft and NBC Universal,
to digital winners like Allrecipes,
Cheezburger, HomeAway, RetailMeNot
and dozens of early-stage tech and
digital media titans. Investor pitches
created by Deb and her team have
enticed investors to open their hearts,
minds, and wallets.