Industry Magazine Get JACK'D Magazine Summer 2018 - Page 21

“...A BRAND’S PERSONALITY SETS THE EXPECTATION FOR WHAT YOU’LL EXPERIENCE AS A CUSTOMER OF A PARTICULAR BRAND.“ ABOUT DEB GABOR Deb Gabor was born to brand. Deb is passionate about propelling high-growth companies in dynamic industries to create the condition of Irrational Loyalty — an emotional bond between a company and its customers so strong that customers would feel they were cheating on a brand were they to choose an alternative. Most branding talks and experts are either very academic or theoretical. De b believes you shouldn’t need a Ph.D. to understand branding. Deb is the CEO and Brand Dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Since 2003, Deb and the Sol Marketing team have led brand strategy engagements for organizations ranging from international household names like Dell, Microsoft and NBC Universal, to digital winners like Allrecipes, Cheezburger, HomeAway, RetailMeNot and dozens of early-stage tech and digital media titans. Investor pitches created by Deb and her team have enticed investors to open their hearts, minds, and wallets. SOLMARKETING.COM 21