Industry Magazine Get JACK'D Magazine Summer 2018 | Page 14

SALES VS. BRANDING Gary Vaynerchuk Gary Vaynerchuk (The New York Times best- selling author) — the inspiring and unconventional entrepreneur who introduced us to the concept of crush it — knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook and YouTube to reach an untapped audience that continues to grow. With more than 3.5 million fans on social media, Gary shares his ongoing journey as an entrepreneur in his daily vlog, #DailyVee. SALES VS. BRANDING BY: GARY VAYNERCHUK, CEO AND CO-FOUNDER - VAYNERMEDIA 14