FROM THE PRESIDENT & CEO
CONTENTS
16
Feature story
Customers & Community
Living the Service Mantra
Spring ’18 Highlights 2
The Fury Group Gives Back 2
A Guide to Salesforce Integration
8 High-Impact Integrations 3
Letter From The President & CEO 5
Sales At The Speed of Trust 6
Upcoming Salesforce Events 30
Making Salesforce Work for You 31
Welcome to CRM
Watch Magazine
Okay. We did it. We did something I’ve wanted to do for a very
long time. I’ve always wanted a special way to celebrate our
customers and give them even more Salesforce ideas, tools,
techniques, and perspectives to grow their businesses. My
Achieving GDPR Compliance
8
“why” is helping entrepreneurs, CEOs, and business owners do
business when, where, and how they want to. It’s empowering
Layer Capabilities
9
to know you can run your business while in the mountains
hiking, fishing, or just taking a long overdue breath. Yes. Run
The Science Of Great Conversation
10
your business when, where, and how you want to. That’s the
ideal. So this magazine is for you.
10 Powerful Quotes
12
It’s funny. When I first mentioned the idea of a printed
magazine, I got some questioning looks and comments like,
Jack Daly
14
Print? Really? You’re in the technology business. Why print a
Having Grit
magazine? Why not email them an article?
But go ahead and call me old school. I still like to read a
Scaling Leadership
20
magazine on the plane. I like to mark up an article and read it a
few times. I keep a folder with cool ideas and things I want to
How to Coach Like a Leader
22
learn. There are just times when a real piece of paper makes
good sense. I’m hoping this is one of those times and you find
AI In The Workplace
24
CRM Watch Magazine to be valuable, useful, and beneficial.
A Look Ahead
I’d love to hear what you think. Please buzz us at crmwatch@
thefurygroup.com. I want to hear what you would like to see
Salesforce And Email
26
us cover in future issues.
In the meantime, we hope you enjoy this gift!
Salesforce Einstein Boosts Productivity 28
Much continued success,
Paul Fury
President & CEO, Fury Group
5