Industry Magazine Canterra Lighting Magazine Spring 2017 | Page 15

cave long enough for their fear-of-missing-out to subside and
their digital withdrawals to relent are deeply rewarded. Most
of us not only don’t want to do this but we actually say it’s bad
for us. Two-thirds of men and one-quarter of women would
prefer to experience an electric shock rather than spend
fifteen minutes in silence or solitude. But the truth is that
access is the enemy of ingenuity.
Since most people today are passively going the way
of distraction, the few who wake up to the gravity of the
situation, learn how to quiet the world, enter the cave, and
take control of their attention will see their value in the
marketpl