Industry and News Vitamin Ingredients Market | Page 2

It is said that all the vitamins function together, but each vitamin has its own particular merits
varying from promoting healthy skin to avoiding migraines as well as memory loss. Prominent
factors that are contributing in raising the share of the market globally include increased emphasis
on preventive healthcare, health awareness, and rise in the awareness level regarding lifestyle
diseases among consumers. It has been observed that a number of customers have started paying
more attention towards their well-being and health, that is in turn making them more conscious
towards their diet. It has ultimately given a boost to the Vitamin Ingredients Market.
In addition, there has been a rise in the knowledge of consumers concerning the advantages
associated with a variety of vitamins, which is also driving the growth of the particular market
considerably. The only factor that is impeding the growth of the market includes the rising
preference among consumers for direct intake of natural vitamin sources, including fruits and nuts.
Among all the applications, the pharmaceutical application segment is holding the largest share in
the market. On the other hand, the animal feed segment is also coming up as one of the leading
segment. It is estimated to grow at a substantial rate in the near future, owing to the augmented
integration of vitamins in the diet of animals.
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Vitamin Ingredients Market on the basis of geography spans North America, Europe, Asia Pacific,
Middle East and Africa, and Latin America. As far as the geography is concerned, Asia Pacific is
currently deemed as the leader of the global vitamin ingredient market. It is simultaneously
accounting for the largest market share, the reason being huge adoption of vitamin ingredients in
the food service enterprises and augmentation in the utilization of vitamin ingredients in animal
feed as well as in the pharmaceutical sector.
On the other hand, North America is also coming up as one of the promising regions. It is estimated
that it will display a healthy growth in the near future, because a number of consumers are inclining
towards prevention over cure. Moreover, there has been an augmented demand observed for
vitamin-based food and drugs and it is anticipated that this trend is likely to continue till the next