Industry and News Stevia Sugar Blend Industry | Page 2

Stevia sugar blend market is segmented on basis of extract type and application. The market is one
among many markets including bakery, dairy, food products, beverage, dietary supplements, sweets
and others. Extract type has classification as liquid, powder and leaf extract. Liquid extracts are
further divided into clear liquid extracts and dark liquid extracts. It is to the credit of sweeteners
market that packaged food products, beverages and table top sweeteners will display unstopping
growth and account for major portion of the stevia sugar blend industry.
Solving the market nitty-gritties, a sugar blend or sugar substitute is a food additive that adds
sweetness like that of sugar and contains less sugar energy. High-intensity sweeteners are 100 times
sweeter than sucrose and sweetness profile varies according to mouthfeels in different drinks. A
bulking agent is added that gives the drinks the added tag ‘diet’. Table sugars may mix maltodextrins
with an added sugar to achieve sugary sensation.
The stevia sugar blend market break-up includes dairy food products segment comprising ice-cream,
flavored milk and yogurt and bakery sub-segment includes biscuits, cakes, bread and roll. Beverages
include hot drinks, energy drinks and soft drinks, flavored drinks and naturally sweetened water.
Packaged foods include jam, sauce, chilled food, frozen food, nutritional and pickle. Potato chips,
other tasty snacks make up snacks category.
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Comprising several driving factors in stevia sugar blend industry, the important ones that go to
make a difference include health benefits first and foremost, lining up the distributors value chain
market with a stable and hot-selling product and increasing retail shelf-space visibility is creating a
conducive market for stevia based products and countries such as India, Russia and Brazil are key
markets for stevia.
Segmentation of Stevia Sugar Blend market by product includes FOS-Stevia Blend, Polyol-Stevia
Blend and Sucrose- Stevia Blend. Segmentation of Stevia Sugar Blend Industry by end-
users/applications includes Food Industry, Beverage Industry and others. Segmentation of Stevia
Sugar Blend Market by geographical region includes North America, Europe, Asia Pacific, MEA and
Latin America. The key industry players in Stevia Sugar Blends market include Purevia Blends,
Almendra Stevia, Tereos, CVS, Whole Earth Sweetener, Natural Stevia Sweetener, Born Sweet Stevia
Sweetener, Lantic Sugar Limited, SPLENDA and Tate and Lyle.