Industry and News Specialty Sweeteners Market | Page 2

The key factors that are boosting up the overall demand of the specialty sweeteners may entail
industrialization, urbanization, technological advancements, product development, rise in the
disposable income, growing population, rising health consciousness among the customers, rising
intake of products including chewing gum and carbonates that make extensive use of specialty
sweeteners, growth of the food and beverage industry, developing economies, rising obesity and
diabetes cases, augmented awareness among the end users, and rise in the market growth
opportunities.
Specialty sweeteners market is segmented by type as Artificial Specialty Sweeteners, Natural
Specialty Sweeteners, and others. Among all the types, the segment of Natural Specialty Sweeteners
is gaining a huge demand due to its low side effects as compared to the artificial sweeteners.
Specialty sweeteners market is segregated by application as Convenience Foods, Meat Products,
Bakery & Confectionery, Dairy & Frozen Foods, Functional Food & Beverages, Oil & Fats, Beverages,
and others.
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Specialty sweeteners market is divided by geography as North America, Europe, China, Japan,
Southeast Asia, and India. Geographically, it has been observed that North America is lately
dominating the overall market and is accounting for the largest share in the market. The factors that
can be attributed to the market growth may include shift in the consumer inclinations, augmented
industrial as well as non-industrial applications, and burgeoning demands for convenience food,
alternative sugar source, as well as functional food.
In contrast, Europe and Asia Pacific are also emerging as one of the promising regions in the
Specialty sweeteners market owing to rise in the disposable income, developing economies,
enhanced standard of living, and augmentation in the demands. The key players operating in this
market are recognized as Nestle S.A, Cargill Inc., Coca Cola Company, and PepsiCo.Inc.