Industry and News Specialty Pigment Market | Page 2

On the basis of product type, Specialty Pigment Market is segmented into fluorescent,
thermochromics, light interference and metallic pigments. Thermochromics and daylight fluorescent
are types which are extensively used by niche and small companies operating in the market.
Thermochromics pigments are heat sensitive which is further classified into reversible color change
(in which color changes at specific temperatures and as soon as temperature drops, it recovers the
original color.), reversible color change and memory effect (color changes at temperature T1 and
recover the original color at temperature T2. The difference between T1 and T2 shows the memory
effect) and, irreversible color change (color changes after certain temperature and remains
unchanged after it drops). They are applied in packaging labels, beverage labels, ceramic coffee
mugs, straws toys and, shirts.
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The market is segmented on the basis of applications into paint and coatings industry, aerospace
industry, automobile industry, printing inks, construction industry, plastics, cosmetics and toiletries.
Among these, paint and coating industry is considered to be one of the major applications of
specialty pigment. BASF chemical manufacturing company uses its specialty pigment for coating
aerospace materials and other plastic materials. These pigments help in decreasing the interruption
during airframe refurbishments as well as increasing the lifespan of the coatings. Specialty pigments
such as mearlite and metasheen provides liquid and mirror finishing to the plastics of aircraft cabins.
Brand differentiation is the need for customers to recognize the product. These pigments help in
creating the long lasting impression in customer’s mind. Black olive pigment is a pearlescent
pigment which improves opacity, Firemist pigment show sparkling and reflective effect and Glacier
pigment is a clean bluish white fluorescent giving cool silver shine to the product.
In aircraft, use of excessive paints leads to extra weight and higher fuel cost. In order to overcome
this problem, BASF has manufactured certain chemicals for coating on aircrafts. These are high
performance pigments which performs against harsh environments such as rain, heat and cold,
ultraviolet exposures and hails. Pigments like irgazin, heliogen, sicopal, paliotol and paliogen have
high hiding power, high durability and have specific key colors. Regionally, the market is segmented