Industry and News Soft Touch Polyurethane Coatings Market | Page 2

Thus, an increased need for plastics in automobile components have led growth in the market for
soft touch polyurethane coatings as a much perceived choice thanks to properties of yellowing,
scratching, abrasion and chemicals. The same can be said for soft touch polyurethane coatings
which are used as arm rests, door trims, airbags conduits and steering wheel and front panels.
Government stipulations and environmental constrictions have influenced manufacturers to adopt
soft touch polyurethane coatings with low or no organic content (VOC). Solvent-based two
component systems has given way to soft touch polyurethane coating because of limitations in two
component systems that has high VOC content as compared to water based coating.
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Water based low VOC coating is formulated using low molecular weight polymers and reactive
diluents. Hence this gives reason to use water based PU coating and personalized as per
requirements to be used in various applications such as automotive, wood and furniture and
electronics. Segmentation of soft touch polyurethane coatings market by base type includes water-
based and solvent-based. Segmentation of soft touch polyurethane coatings market by product type
includes 2K and UV coating systems.
Based on end-user industry, the soft touch polyurethane coatings market is segmented into
transport and automotive, electrical and electronics, wood and furniture and others. The solvent
based segment is currently retaining market growth but water -based system is expected to grow
during forecast period. The transport and automotive segment are on the verge of offering products
with enhanced properties such as warm and rich feel.
The properties play a significant part in customer buying preference and increased per capita
income amongst consumers is attracting customers to buy high priority goods. The key players in
the market include PPG industries, Inc., Akzo Nobel N.V, RPM International, Inc., The Sherwn
Williams Company, Aexecel Corporation, Sokan New Materials, and Jotun AS.