Industry and News Medical Nutrition Market | Page 2

Rising geriatric population paired with loss of appetite is anticipated to create demand for medical
nutrition market over the coming six years. At older age, it is difficult for human body to absorb all
the required nutrients from food. Due to this, infants does not receive the sufficient amount of
nutrients. Hence, the dependency on pediatrician increases. Rising homecare usage of nutritional
products is projected to generate demand for the medical nutrition. In 2014, the premature birth
rate reported in the U.S was about 9.6%. According to the WHO, every year around 15 million
babies are estimated to have premature birth. On the basis of product type, market is segmented
into infant, parenteral and enteral nutrition. Parenteral nutrition is the delivery of nutrition and
calories into a vein. The required nutrients such as carbohydrates, fats, proteins, vitamins and trace
elements are delivered into the veins as simple sugars. These are given to those patients who are
unable to maintain their nutritional status by oral eating or by tube feeding.
Enteral nutrition is a tube feeding method which uses gastrointestinal tract to deliver calorie
requirement. Enteral segment is considered to be the largest revenue-generating segment owing to
increasing healthcare awareness level of the consumers and rising demand for nutritional products.
Sports nutrition and therapeutic nutrition are the application segments of the medical nutrition
market. In sports nutrition, many supplements for body building is used and healthy diet by athletes
is required to increase their performance level and progression. Medical nutrition therapy (MNT) is
important in managing or preventing diabetes. According to the American Diabetes Association,
clinical trials of MNT have reported the decrease of Type 1 diabetes by 1% and Type 2 by 1% to 2%
depending on the duration of diabetes.
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The global medical nutrition market is geographically segmented into North America, Europe, Asia-
Pacific, Latin America and MEA. North America is held the largest share owing to rising healthcare
facilities and infrastructure, increasing prevalence of diseases, high number of health conscious
people, developing and adopting patient friendly enteral feeding devices. In addition, presence of
large number of manufacturers which helps in improving accessibility for consumers to the devices
is another factor anticipating to the demand of market. Asia-Pacific is estimated to witness fastest