Industry and News Mattress Industry Share, Segmentation & Investment | Page 2

exhibiting rise especially in the emerging regions such as Asia-Pacific and Middle East, with dense
population of young consumers having preferences in regard to lifestyle. All the aforementioned
reasons are expected to drive the market growth. The rise in upgradation of health care facilities
and hotels for better service has been one of the major drivers of the mattress industry. However,
the high cost of mattress is anticipated to be a major challenge for the mattress industry.
To support the home ownership, Government of India has launched various programs which
enables a person to pay for their home in terms of incentives by creating mortgages interest
payments. The global mattress in the recent years have turned-out to be a diverse market such that
the mattress can be segmented in terms of product which includes innerspring mattress, memory
foam mattress, latex mattress and others. Memory foam mattresses have been known for the
comfort and pressure relief they offer which in the long run help in maintain posture support as well
as optimal blood flow.
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All these mattresses serve different needs, such that they can be customized as per an individual’s
need. The consumers vary such as sleep sufferers, brand selectors and apathetic individuals for
whom, customized mattresses are offered. Gel components as well as reticulated foams are being
used by the manufactures which cater to the requirements such as better air-flow as well as better
air regulation. Latex foams have been in demand lately owing to their durability.
Mattresses are bifurcated into two categories such as innerspring as well as specialty. Innerspring
market have encountered a rise in the regions such as Europe and North America however in Asia-
pacific, the mattress market is untapped which is expected to rise significantly in the years to come.
The trend of big houses wherein people prefer more than three bedrooms has been on the rise. The
demand for mattresses is increasing owing to the aforementioned reasons and is anticipated to
drive the market growth in the future. Due to rising income, individuals are ready to pay premium
prices for quality a mattress which is anticipated to offer new opportunities for this market.