significance amongst sportswomen participating in swimming and other humid outdoor activities.
The emerging trend in the market is inclination towards mineral eye makeup having natural
properties and no traces of carbon being made up of inorganic substances. As woman takes an
increasing liking for mineral eye make- up, there will be a significant growth during forecast period.
North American region dominates the market growth during forecast period owing to higher sales
growth aligned with higher sales of eye liners and eye pencils. Long lasting eyebrow pencils are
finding a proven niche in market and this is due to bold eyebrows that are making a splash in
regions in coming years. The Eye Makeup Industry comprises both private players and vendors
strewn across the globe. A run-up to market competitiveness has forced manufacturers to come up
with innovative tag lines, marketing jargons and certain brands are adding a distinct touch with
celebrity tie-ups and fashion shows showcasing cosmetics brands to extend brand visibility and a
touch of glamour in the name of product differentiation.
Mascaras are the largest selling eye make-up products across the globe and rake in market
revenue of around 54% during forecast period. These eye products are respected with safe
ingredients being used and the criteria of use being quality assurance and manufacturing ethics that
play a large hand in testing compatibility of product with packaging and shelf life.
Segmentation of eye makeup market includes mascaras, eye shadow kits and eye liners and pencils.
By distribution and make up, segmentation of eye makeup market includes hypermarkets,
supermarkets and department stores, specialty retailers and pharmacy and drug stores. By
geography the eye makeup industry includes North America, Europe, Asia Pacific, MEA, and Latin
America. The leading players in mascara market include Loreal, Max Factor, The Face Shop and
Chanel. The leading players in the eye makeup market include P& G, L’Oreal, Shisesido, Estee
Lauder, LVMH, Amway, Avon, Chanel, Revlon, and Unilever.
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Market Segment:
Global Eye Makeup market competition by top manufacturers, with production, price, revenue
(value) and market share for each manufacturer; the top players including
• L'Oreal