CONSCIENTIOUS LIFE
Local Living for Quality of Life : Indiana Originals
By Mel McMahon Stone
Living local is not a new concept . In fact , local consumption is how our economy started . You ate , traded , and used what you could find around you or what those closest to you had . With upgrades in technology , increased competition from online retailers , and the growing presence of national chains , putting your money into local , independent businesses is becoming quite difficult . Why does this matter ? Living local is more than just a “ feelgood ” concept . Living local directly impacts your quality of life .
Several studies have shown that when you buy local , you are really supporting yourself and the economic base of the community in which you live . According to nine studies completed by private research firm Civic Economics , 2012 , independent locally-owned businesses put three to five times more money directly back into their local economy compared to businesses headquartered out of state . In other words , spending money locally directly impacts your standard of living and creates more jobs and wealth in your community .
Living local also helps keep your community unique . A varied marketplace encourages innovation and competitive prices . One-of-a-kind businesses increase community appeal and the likeliness of tourism dollars spent in your community . Those independent businesses also impact your environment . Locally owned businesses generally make more local purchases requiring less transportation and contributing less to sprawl , habitat loss , pollution , and congestion . Buying local foods supports more sustainable agricultural practices including the reduction of pesticides and chemical fertilizers .
Oftentimes , you will hear that you get better services at independent businesses , and there is some truth to that . Local businesses often invest more time in training their employees , and
36 INDIANA & YOGA MAGAZINE ISSUE 2