The Truth About Your Online Base - The Only 4 Sites You Need
Today we ’ re going to look at the four properties you need to set up an effective online base for your music . I ’ m sure you already know why promoting yourself online is important ( You can reach a lot of people worldwide , you can market yourself from the comfort of your own home etc ) so I won ’ t go into that right now . What I do want to look at however , are some of the most important sites you can use for this , and how you can use them .
I know there are a lot of people that get overwhelmed by the amount of sites they are told to set up and create . There ’ s always a new website springing up that promises to be the ‘ next big thing for musicians ’, but how many of these sites do you really need ? Truth be told , not many !!
The truth is , you only really NEED a few online properties . These are :
Your own official . com website ( Your main site and online base . If you haven ’ t already got your own site , you can check out how to make one here ).
Facebook ( Feeds people into your main website ). Twitter ( Feeds people into your main website ). Youtube ( Feeds people into your main website ). Click here for an image that represents that .
And that ’ s it , you don ’ t really need any other social networking sites to get you more fans . Each of these sites have a load of people already interested in your type of music , and aren ’ t going to promote their own music back to you like on some music specific social sites . In other words , these are the type of people that could potentially turn into true fans !
These four properties are essential for helping your get your online fan base moving . Don ’ t worry about any other sites , overloading yourself with too many accounts and online properties will often do more harm then good . It will mean you spread yourself too thin , and don ’ t end up maximizing the results from anything you ’ re working on .
Here ’ s a bit more details on how you should use each one : Main Site : Your own website is important as it ’ s the property you will have most control over . You will be able to structure it however you want , making it idea for fan 14 capture , sale making , and brand awareness .
Feeder Site 1 : Facebook can be used to encourage additional interaction with your fans , and allow people to share your content and further get your name out there . This is the best site out of the three feeder sites to encourage fan communication .
Feeder Site 2 : Twitter is the best of the three feeder properties for gaining new fans . When done right , it ’ s possible to get a decent amount of targeted followers on Twitter who have an interest in the type of music you make .
Feeder Site 3 : Youtube will be used for hosting your videos . While you can always host videos on your site , hosting them on Youtube will help them gain a lot more exposure . Plus you can ‘ piggy back ’ off other people ’ s popular videos , and get a lot more video views yourself . Nice .
If you haven ’ t already got these four online properties set up , I suggest you get them going right now . All of them can help get your music out there , and help you have a much more manageable online base . Until next week .
Extra Reading : For a full on guide on how to make a music website , check out this guide . Be sure to share it socially if you find it useful .
Shaun Letang , Music Industry How To .