How To Build A Music Website cont...
How To Build A Music Website cont...
Like I said there are many other pages you could also add, so don’ t be afraid to think outside the box and add any others you feel are necessary.
Selling Your Music On Your Site If you want to sell music on your website, this is a very important stage. I suggest you give fans an choice of where they buy your music, so they can do what is best for them. You can make it so they can buy your digital downloads directly from your website, and you can make it so they have the option to buy your music from a well known music store such as iTunes.
If you want them to buy your music from iTunes or other big digital download websites, you can use the online distributor Songcast to do just that. They can upload your music to iTunes, Amazon MP3, Spotify, Napster and more. You can then link to these sites where your songs are from your site and sell your music that way.
A better way however, could be to sell your music directly from your own website. You can achieve this using a tool called E-Junkie. E-Junkie allows you to protect your digital downloads, and sell them automatically on your website. It allows you to create a‘ buy now’ button, add it to your website, and let people buy off you directly.
The good thing about E-Junkie is it doesn’ t require you to be there for you to make sales. Let’ s say for example someone comes on your site and orders your song. Even if you’ re not around, E-Junkie will automatically take the payment, verify it, and send your customer the song via a secure link. You will then receive the money in your PayPal account, or any other payment processor you’ re using.
Just to make it clear, when I said‘ secure link’, what I mean is it can’ t be shared round. You can limit the amount of times your purchaser can download from the link( Say allow them to only download from the link 3 times, the number you choose is up to you), and you can also block the link from being downloaded anymore if it’ s being downloaded on different computers. The download link is also made unique for each customer, so the same two links will never be made. For this reason, I feel E-Junkie is one of the best options for selling your music.
You can also sell other digitally downloadedable items on E-Junkie, such as exclusive wallpapers for your fans, ringtones, or anything else you think your fans could enjoy.
Adding Analytics To Track Visitors Now your website’ s set up, the next thing you may want to do is set up a system to monitor the people that are visiting your site. This is a lot easier to do then it sounds, and I’ ll show you a free tool you can use to do this in a little bit. First though, let’ s look at why you’ d want to keep track of who’ s doing what on your site.
Monitoring your website visitors is important for a few reasons. Firstly, it allows you to see where people are finding your site from. If you look at your stats and you see the majority of your fans are finding your website from a particular forum for example, you may want to step up your promotion efforts on that forum as you know it’ ll probably bring you even more traffic and fans.
Monitoring your stats also allows you to see how long each visitor stays on your site, what pages they do visit when they’ re on there, what country they’ re from( Great when thinking about where you can potentially do a profitable gig), what order they do things on your website, how many repeat visitors you get, and much more.
Using these stats you can better understand who your visitor is, and modify your site and promotions accordingly. You can also create a better sales funnel for your website visitors, and in turn make more sales / gain more fans.
We talk more about how to create a good sales funnel in lesson 10 of the Academy. the visitor activity on your site, I’ d recommend using Google Analytics. This is a free tool from Google, and is probably the most complete free tool on the market. It can show you all of the things I mentioned above and a lot more.
To get this started, you simply sign up for a Google Analytics account on that page, create a site profile in your Analytics account, copy and paste the bit of code they give you into your website, and that’ s it. It’ ll now allow you to see everything that’ s going on in your website( Traffic wise) in your Google Analytics dashboard.
It’ ll take a while to learn all of the things Google Analytics can do, but don’ t worry about everything for now. Just look at the stats that are important to you, and learn the more advanced tracking features as you go along.
How To Build A Music Website Conclusion
So that’ s how you create a music website for your band. Pretty simple huh? I’ ve had a lot of people follow this guide and create a neat website for their music career, so I know you can too.
New: Feel free to show me and others the site you make using this guide in the comments section below. I’ ve seen a lot of the sites you’ ve all made, but it’ ll be great to showcase them to other people as well. Who knows, you may get a fan or two coming your way.
Thanks for reading this guide. I hope you take action now that you know how to make your own music website. You can learn more about creating a music website here.
P. S. Remember though, none of what you’ ve learned will matter if you don’ t know how to get your music out there and make people WANT to hear it. Want to learn how to do that? Then check out our music marketing guide here.
While there are a lot of tools to track Independent Artist Magazine www. indieartmag. com 37