disengagement. Sally Burrell, Manager of
Belle Aire Holiday Park believes that themed
weekends which can include anything
such as dance, fitness, role play and more
are great fun and encourage people to
challenge themselves.”For organisations,
it’s an ideal opportunity to spend time
really developing a team so that they bond
better, increasing productivity, morale and
communication in the workplace whilst
ensuring their investment in training and
development really delivers.”
As well as the raft of new trampoline
parks, the Crystal maze experience and in
office events such as pop up bars and spa
treatments, it may also be worth looking
at travel whether that’s home or away.
Scotland, Cornwall and Amsterdam, Norway
and Costa Rica are all the top of the wish
list for incentive travel planners – so book
in quick!
Q: W
HAT DO YOU THINK 2018 WILL
BRING FOR REWARDS, INCENTIVES
AND MOTIVATION?
“A more dynamic and responsive approach
that goes beyond the traditional bilateral
relationship. The workforce, our place of work
and general working hours are constantly
shifting so we feel as though rewards and
incentives need to be much more intuitive. One
that is highly engaging and relevant across a
large selection of tasks and goals. Consequently
a good rewards and incentive programme must
have choice and adhere to the end recipients
wants and needs. Fundamentally, technology
will play a big role in the evolution of how we
address this need throughout 2018 and beyond.”
Gareth Gillatt, Reward Cloud
“As a global society we are facing an avalanche of innovation
and disruption across all markets. Driven by rapid advances in
technology and re-defined customer expectations we need to
constantly review and re-assess our services to ensure we deliver
inspiring performance improvement solutions to our clients. We’re
looking at the impact of “infobesity” – too much information and a
scarcity of time to digest it can lead to inaction. Providing incentive
participants with concise calls to action and relevant content
that is “unique” to them. We also want to tap into the “attention
economy”, seizing the hearts and minds of the audience through a
creative toolkit of Virtual, Augmented and Mixed Reality dynamic
communications and interactive e-learning. This is all back through
the rise of “Data Science” – building “insights” driven metrics into PI
programmes through the application of predictive and prescriptive
analytics.
We are in the “inspiration” business and always seek new ways to
engage and excite people to achieve their goals and deliver results!”
“I’m very bullish about 2018. Most senior leaders
have now come to appreciate the power and
impact recognition and incentive programmes can have
on their overarching organizational strategy.
Leaders who want to attract and retain skilled talent,
grow revenues, innovate, improve employee and
customer engagement, and protect their corporate brand,
understand that these solutions contribute significantly
to achieving their goals, and this should lead to greater
programme adoption next year.
T he industry is also more widely embracing tools
like Design Thinking, Neuroscience, and Behavioural
Economics to deliver an even better experience for
participants and better results for organisations. In the
U.S., Wall Street and Boards of Directors are giving our
industry a boost with their increased interest in talent
attraction and company culture. 77% of investor calls
now include questions about talent and culture – often
times forcing leaders to create comprehensive strategies
and elevating these conversations into the highest levels in
the company. I believe we’ll finally see more attention and
action around “Employees are our most important asset!”
Amanda Wright, Performance Improvement Director EMEA
BI WORLDWIDE
“2018 will be the year that employees at small companies
finally begin to get the same quality benefits and
rewards that employees at big companies have enjoyed
for years. This change will be driven by technology
innovation that makes first-class benefit platforms
affordable to companies of every size.
t Personal Group, we want to help motivate people in
A
every kind of workplace. We also know that employee
motivation has a direct effect on businesses’ bottom
lines. That is why we are working with Sage UK to
provide ‘Sage Employee Benefits’, a service that will make
sure that every business, no matter what size, has a
benefits solution to inspire and the opportunity to reap
the rewards they deserve.”
Wendy Melville, Personal Group
Michelle Smith, OC Tanner
www.incentiveandmotivation.com | 07