Welcome
Welcome to the June edition of Incentive & Motivation. What a year it is shaping up to be!
Editor’ s Note
Customer loyalty is still looked upon as a holy grail in businesses. Not only to do we want loyal customers who have a strong connection to our brand and who add more to the bank over a long term relationship, we also want more people through the door. This month we look at the draw of promotional merchandise with the BPMA, the importance of prizes with Nick Deyong of NDL as well as some of the great things other companies are offering to increase internal engagement.
We have a special interview with‘ The Sporting Mind’ s’ Andy Barton, a regular on BBC 2 Newsnight who is called upon to offer wisdom into what drives and motivates us.
On behalf of myself and the editorial team, I thank you for your continued support of Incentive & Motivation Magazine. Please do stay in touch with us on www. incentiveandmotivation. com where you will find new content every day. Wishing you the very best for this quarter of the year! Yours sincerely,
Elaine Keep Editor-in-Chief
IN THIS ISSUE
4 The Headlines
The world of rewards, incentives and benefits
5 Team Spirit
We’ ve sniffed out some good ideas to enhance that Summer feeling
6 Bright Ideas
Compare how you engage with the other bright sparks across the World
7 It starts with a logo
We talk Beckhams, meerkats and measuring success with the BPMA’ s Gordon Glenister
10 Everyones a winner
The secrets to behind a great incentive are revealed with NDL’ s Nick Deyong
12 In Tech from Alexa to Slack, what tech could shape up your working day?
14 Glorious gift cards
Why are Gift Cards so great for business?
15 5 Tips for Rewarding Staff
By Sarah Chesterton from Sainsbury’ s Business Direct
16 The Business of Belief Meet coach to the stars and all round cheery chap, Andy Barton
18‘ Mother Pukka’ Interview
Meet the brains and the beauty that is Anna Whitehouse- aka‘ Mother Pukka’
19 Do you work with an engagement vampire?
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