FASHION FEATURE
It also brings clarity to an industry where terms such as“ sustainable” and“ responsible” are often used loosely. When materials can be properly traced, differences between supply chains become more apparent. Greenwashing is a growing concern.
Sustainable products like Sappi’ s dissolving pulp Verve sit at the start of this process. While it is not something a consumer will see directly, it plays a defining role in the fibres that eventually become sustainable fabrics.
That start is becoming increasingly important. Once pulp leaves the mill, it moves through a complex, multi-stage process. It is converted into fibre, spun into yarn, woven, dyed, and finished across different markets before it becomes a garment. At each step, the original source becomes less visible.
The challenge now is to reconnect that origin to the end product. In Europe, digital product passports are being introduced as part of broader sustainability legislation. A data record that travels with a product, these passports capture information about origin, processing, and value chain movements. For textiles, this can include fibre origin, manufacturing inputs, and environmental considerations.
The intention is accountability. Brands selling into these markets will increasingly be required to demonstrate how their products are made. It means that producers at the start of the chain need to have the systems, data, and processes in place to support this level of visibility. It also creates a more direct link between sourcing decisions and the end product.
While the system is evolving, it signals a clear direction for the industry. There is also increasing focus on the quality and consistency of raw materials. Dissolving wood pulp must meet specific standards. That consistency carries through to how fabrics perform and feel, and how reliably they can be produced.
Through its forestry and manufacturing capabilities, South Africa contributes to global textile supply chains that serve markets around the world. This role is deeply embedded in how the industry functions.
None of this suggests that fashion is slowing down. Demand for clothing that is accessible, affordable, and easy to wear will remain. IB
Johannesburg-based entrepreneur and fashion designer Tamia Nontsikelelo advises choosing the right fabrics is all about finding a balance between warmth, comfort, and versatility.
Natural fibres such as wool are a great option because they provide excellent insulation while remaining breathable. Merino wool, in particular, is lightweight, soft against the skin, and helps regulate body temperature throughout the day. Cotton is another wardrobe staple. While it isn’ t the warmest fabric on its own, it works beautifully as a base layer and pairs well with knits, coats, and scarves.
For a more elevated look, I love incorporating fabrics like cashmere and quality knitwear. Thick linen blends can also work well during milder winter days, especially in parts of South Africa where temperatures fluctuate between cool mornings and warmer afternoons.
Long-sleeved dresses, kimonos, structured outerwear, and textured knit pieces can be mixed to create outfits that are both stylish and practical. Choosing neutral tones allows you to build a timeless winter wardrobe that can easily be refreshed with accessories such as scarves or statement headwraps. My advice is to focus on quality over quantity by investing in versatile pieces made from durable fabrics that will last for many seasons.
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