InBound SA Volume 4 I Issue 6 | Page 60

AQUAMATION

A FUNERAL SERVICE INNOVATION

Although death is inevitable, many people find it difficult to talk about. Uncomfortable as it may be, it is crucial to share your funeral wishes with your loved ones. This includes conversations on whether you’ d prefer a grave burial, cremation or Aquamation( also known as alkaline hydrolysis or water-based cremation).
AVBOB launched Aquamation in South Africa in 2019 and, at present, it is only available at the AVBOB Maitland Funeral Parlour in Cape Town, AVBOB Pretoria West branch in Gauteng, and at the newly launched facility, at the Gqeberha AVBOB Funeral Branch. Considering South Africa’ s growing awareness of environmental issues, this offering comes at a good time, and AVBOB is investing heavily into it, going forward.”
UNDERSTANDING AQUAMATION
The provision of a dignified send-off for loved ones has been part of AVBOB’ s DNA for 107 years and it continues to lead the way in bringing this environmentally-friendly funeral service innovation to South Africa.