BEAUTY
Volume Up.
Flakes Out.
BY TEMO MPODI
GET BOLD, LIFTED LASHES WITHOUT FAKE STRIPS, SMUDGES, OR FLAKES. THE RIGHT MASCARA BRINGS VOLUME, LENGTH, AND CLEAN DEFINITION IN ONE SWIPE.
No flakes, no smudges
Few things ruin a look faster than crumbling mascara. Opt for a smudgeproof formula to prevent fallout throughout the day. And remember, if your mascara flakes easily, it is probably old and needs replacing.
Volume matters
Volumising should stay a top priority. The goal is to create full, lifted lashes that frame your eyes. A good volumising mascara adds depth and shape, giving your eyes standout definition.
Fullness is key
For fuller lashes, choose a mascara that both lengthens and adds volume. Every lash counts. One coat appears natural, but two coats provide richness and depth. The outcome is dense, bold lashes without needing falsies.
Lift and curl
A curling brush lifts your lashes and opens up your eyes for a polished look. Pair it with a volumising formula for extra impact. Mascara is your summer beauty staple. Play with colour too. Swap classic black for blue, pink, or green to add a fun seasonal twist to your look.
IB
54 INBOUND SA / DECEMBER 2025