ADVERTORIAL
MSC CRUISES INVITES TRAVELLERS TO DISCOVER THE MAGIC OF THE UNPLANNED MOMENTS
MSC CRUISES INVITES TRAVELLERS TO PLAN THEIR PERFECT HOLIDAY WHILE EMBRACING THE UNEXPECTED MOMENTS THAT MAKE CRUISING WITH THE LINE UNFORGETTABLE. WITH 23 MODERN SHIPS VISITING OVER 300 DESTINATIONS WORLDWIDE IN 2026, GUESTS ENJOY CHOICE, COMFORT, AND DISCOVERY AT SEA.
The cruise line has launched a new global campaign celebrating what makes MSC Cruises unique. Authentic culinary experiences. Spectacular international entertainment for all ages. A wide range of destinations and embarkation points. The campaign also highlights where the true magic lives. In the unplanned moments.
Developed in partnership with McCANN, the campaign features a reinterpretation of the iconic Jackson 5 track“ ABC.” The new version includes newly written lyrics highlighting the breadth of experiences available on board. The energetic, joyful soundtrack reflects the spirit of discovery, warmth, and hospitality at the heart of MSC Cruises.
From spotting marine life while sipping coffee on a private balcony to meeting new friends over dinner or finding joy at the Aquapark, guests enjoy warm hospitality that leaves more time for moments that unfold naturally.
Food and beverage play a central role on board. From elegant main restaurants and international dining concepts to speciality restaurants and relaxed buffet experiences, MSC Cruises caters to every taste. Guests enjoy favourites such as fresh,
82 INBOUND SA / FEBRUARY 2026