INVESTMENT TRENDS
WHERE SOUTH AFRICAN INVESTORS ARE LOOKING NEXT IN AFRICA
NEW AFRICAN MARKETS ARE OPENING FRESH PATHS FOR SOUTH AFRICAN INVESTORS READY TO DIVERSIFY AND GROW.
From tech start-ups to green energy and tourism, the continent boasts many bright spots – if you know where to look. Ernst & Young states that foreign investment in Africa remains strong this year, with more new projects emerging.
Looking beyond South Africa helps diversify risk and achieve quicker growth. These markets are building roads, data networks, and factories, all of which attract long-term investment. The African Continental Free Trade Area also makes cross-border trade within countries easier.
Not everything goes smoothly. Power outages, unreliable transport, changing regulations, and currency fluctuations can all impact profits. Local partners and solid legal advice are crucial. Think of Africa as a patchwork: full of potential, but each part requires careful attention.
Codera Analytics notes that most South African investments abroad still go to a few well-known countries, but the list is gradually broadening. In short: the systems are in place, the money is available, and the timing appears right.
FIVE PLACES CATCHING ATTENTION
1. Morocco: A busy hub connecting Africa and Europe, Morocco is advancing with renewable energy and new factories. It’ s quickly becoming a centre for trade and green industry.
2. Kenya: Still the tech leader of East Africa, Kenya’ s start-up and fintech scene continues to expand. South African investors recognise an opportunity to support proven ideas before they reach a global scale.
3. Senegal: Political stability and significant new projects are establishing this West African nation as a key player. It’ s an attractive“ next step” market for South Africans already familiar with southern Africa.
4. Mauritius and Seychelles: Known for beaches, but appreciated by investors for intelligent tax and financial systems. They serve effectively as gateways for funds operating throughout the region.
5. Rwanda: Small, organised, and focused on growth. Strong reforms and good infrastructure make it one to watch.
FOR BANKS, FUNDS AND FINTECHS
• Design deals that link South Africa with new African partners.
• Focus on sectors like logistics, renewables and digital services.
• Build social and environmental goals into your plans; investors expect it.
• Plan your exit route from day one.
FOR EVERYDAY INVESTORS
It’ s not only large banks moving money around. More South Africans are rebuilding wealth through small investments, property ventures, and side businesses. The same principle applies: diversify, stay patient, and keep learning how to make money work across borders.
Africa’ s investment outlook in 2026 is lively and youthful. South African capital is no longer stagnant; it’ s exploring, experimenting, and gaining insight. The key is to proceed with purpose, not fear. The next major wave is emerging – it’ s time to paddle out. IB
32 INBOUND SA / JANUARY 2026