FINANCIAL PLANNING
opportunities.“ We recorded over 100 % year-onyear growth in transaction value for our retail segment during 2024 and have expanded our customer base to more than 3 million registered users. Around 88 % of our customers return for repeat purchases.”
PayJustNow has established itself as South Africa’ s leading BNPL provider, now available at over 12 000 retail points nationwide. Its Deals platform has also become one of the country’ s top online shopping destinations for valueconscious consumers, attracting up to 10 million monthly views.
“ RETAILERS MUST ADAPT TO THESE CHANGING PREFERENCES AND UNLOCK THE SALES, LOYALTY, AND GROWTH POTENTIAL...”
FIVE KEY BENEFITS FOR RETAILERS 1. REACHING NEW AUDIENCES
“ BNPL is a game-changer for businesses looking to attract younger or first-time customers,” says Hyde. Approximately 80 % of PayJustNow’ s users are Millennials or Gen Z, indicating the
platform’ s appeal to digital-first consumers. 2. ENHANCED CUSTOMER EXPERIENCE
Giving customers more control over their payment methods increases satisfaction and loyalty.“ Unlike complex and costly credit options, BNPL offers a simple, transparent, and
easy-to-use solution that fits modern shopping habits,” Hyde notes.
3. STRONGER CUSTOMER LOYALTY
By offering flexible payments, retailers demonstrate they understand their customers’ needs.“ This inclusivity drives repeat purchases and higher conversion rates,” says Hyde.
“ When customers feel supported, they return again and again.”
4. HIGHER AVERAGE BASKET SIZE
BNPL makes premium purchases more accessible.“ When customers can spread payments without interest, they’ re more likely to buy higher-value items such as electronics, fashion,
and homeware,” Hyde explains.
5. BETTER CASH FLOW
While PayJustNow enables consumers to split payments into three equal, interest-free instalments, retailers receive the full payment upfront.“ Unlike lay-bys, BNPL allows immediate stock turnover, improving cash flow while PayJustNow absorbs the risk of nonpayment,” says Hyde. IB
About PayJustNow Launched in August 2019, PayJustNow is a fintech firm in the rapidly expanding Buy Now, Pay Later( BNPL) sector and is now the largest of its kind in Southern Africa, with over a million customers registered, more than 2500 directly integrated merchants, and 8000 active online and in-store points of presence across the country. The PayJustNow system evaluates shopper affordability, automates deduction scheduling, and sends reminders to ensure shoppers do not miss a payment.
December 2025 / INBOUND SA 15