BUSINESS
BY BYRON LUKAS
A 2024 STUDY, THE ROLE OF WHATSAPP BUSINESS IN INCREASING CONSUMER ENGAGEMENT, CONFIRMS WHAT MANY SOUTH AFRICAN EXECUTIVES HAVE LONG SUSPECTED: INTEGRATING WHATSAPP BUSINESS INTO OPERATIONS RESULTS IN MEASURABLE GAINS IN CUSTOMER ACQUISITION, SATISFACTION, AND LOYALTY.
10 INBOUND SA / December 2025