IN Woodland Hills Winter 2018 | Page 22

INDUSTRY INSIGHT BETTER HEARING SPONSORED CONTENT Study: Some Toys Loud Enough to Cause Permanent Hearing Loss in Children E ach year Sight & Hearing Association representatives go shopping for toys that sound a little too loud for our young ones. Some of the most common toys for infants, toddlers, and adolescents are not only dangerous for their hearing but can actually damage the hearing of adults, too, considering their noise levels. There aren’t a lot of packages with adequate warnings, and the regulations for these toys are pretty poorly written. Toys are required to meet standards set by the American Society for Testing and Materials regarding sound-pressure levels, but those standards aren’t always in touch with reality. For example, regulations state that noise emitted from a children’s toy must not exceed 85 decibels (dB) at 50 centimeters from the body — but 50 centimeters is longer than the average length of an adult’s arm, creating a disconnect between the actual use of a toy and its rules for production. Of the Sight & Hearing Association’s 20 noisiest toys from 2014, 12 of them exceeded 94 dB at close range, with four of them breaching 100 dB. When you consider how children would actually play with a toy, they generally hold it a lot closer to their bodies. So how safe they are is really based on whether they’ll be interacting with and using the toy for an extended period of time or not. We don’t want to suggest to parents that they return their children’s gifts, but some of the loudest toys might be causing permanent damage after only a few minutes of play. To avoid feeling like the Grinch who stole your child’s Christmas, use tape or glue to cover the speakers of your child’s loudest toys. This will help mitigate the intensity of the sounds they make. To see the full list of noisy toys, take a look at the Sight & Hearing Association’s Facebook page, where it will publish the results of the study once staff members have collected and tested all of this year’s toys. How Loud is Too Loud? The loudness of sound is measured in decibels (dB). Most experts recommend that you use earplugs when exposed to sounds of 85 dB and above. 20 dB Ticking watch 95 dB MRI machine 30 dB Quiet whisper 100 dB Blow dryer, subway train 40 dB Refrigerator hum 50 dB Rainfall 60 dB Sewing machine 70 dB Washing machine 80 dB Alarm clock (two feet away) 85 dB Average traffic 105 dB Power mower, chainsaw 110 dB Screaming child 120 dB Rock concert, thunderclap 130 dB Jackhammer, jet plane (100 feet away) This Industry Insight was written by Dr. Suzanne Yoder, Au.D. HearWell Center, 412.254.8934; [email protected], www.hearwellcenter.com. About HearWell Center — HearWell Center is a full-service, independently owned audiology practice proud to be bringing better hearing to the people of Pittsburgh since 2007. HearWell Center, located in Forest Hills, is a hearing care practice that has helped over 1,000 patients with their hearing, tinnitus, and balance disorders — and offers state-of-the-art diagnostic testing and expert fitting of hearing technology. 20 724.942.0940 TO ADVERTISE ❘ icmags.com