18-64 years of age
PRINT IS MORE MEMORABLE .
offers the highest ROI , which was on top ? MAGAZINES
BUSINESS DIRECTORY
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Maintaining Customer Satisfaction Is Our Number 1 Priority
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People LOVE print magazines !
What percentage of U . S . adults say they have read print magazines in the last 6 months ?
90 %
This includes 93 % under age 35 and 95 % under age 25 ( GFK MRI )
84 percent of what audience is more engaged when reading a print magazine than any other form of content ? WOMEN
18-64 years of age
( Bauer Media )
PRINT IS MORE MEMORABLE .
Print creates an emotional connection . Print builds relationships . Physical material is more “ real ” to the brain , involves more emotional processing , is better connected to memory , with greater internalization of ads — which is all important for brand association .
When 1,400 U . S . advertisers were asked which medium
offers the highest ROI , which was on top ? MAGAZINES
With a $ 3.95 return for every $ 1 spent
A full 50 % HIGHER than the $ 2.63 average ROI from digital display and MORE THAN DOUBLE the $ 1.52 from digital video ( Nielsen Catalina Solutions )
( FORBES )
What is the average time spent reading a magazine ? 20-25
minutes
( Digital First Content Marketing : The Return of Print – CMO Adobe , 2018 )
Contact us at 724.942.0940
WEST JEFFERSON HILLS ❘ WINTER 2024 63