What is the average time spent reading a magazine?
LOOKING FOR NEW DIRECT MAIL OPTIONS? People love print magazines!
What Percentage of U. S. adults say they read print magazines in the last 6 months?
90 %
This includes 93 % under age 35 and 95 % under age 25( GFK MRI)
84 percent of what audience are more engaged when reading a print magazine than any other form of content?
WOMEN
18-64 years of age
( Bauer Media)
PRINT IS MORE MEMORABLE.
Print creates an emotional connection. Print builds relationships. Physical material is more“ real” to the brain, involves more emotional processing, is better connected to memory, with greater internalization of ads— which is all important for brand association.
( FORBES)
When 1,400 U. S. advertisers were asked which medium offers the highest ROI, which was on top? MAGAZINES
With a $ 3.95 return for every $ 1 spent A full 50 % HIGHER than the $ 2.63 average ROI from digital display and MORE THAN DOUBLE the $ 1.52 from digital video( Nielsen Catalina Solutions)
What is the average time spent reading a magazine?
20-25 minutes
( Digital First Content Marketing: the Return of Print-CMO Adobe, 2018)
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