that loyalty. What I know about my audience is that they know what they like, and they like what they know.
“ For example, we are preparing a‘ Blockbuster Film’ evening and I know there are going to be some younger people in the audience who would like to hear songs from‘ Star Wars’ and‘ Star Trek,’ but at the same time I know there will be audience members who want to hear‘ Tara’ s Theme’ from‘ Gone with the Wind.’”
“ What I personally appreciate the most about the concerts is that they are fun, they offer a bit of the unexpected, and everyone in the audience seems to enjoy them so much,” says Dolores Nypaver, RCB Board Chair.“ The band performs a wide variety of music, from Irish to rock; big bands, movies and musicals; marches and patriotic tunes; and our wonderful Christmas
music in December. James includes all age groups in our music repertory and our concert attendees always leave smiling.”
Bringing the professional arts to people in the’ burbs is part of RCB’ s mission.
“ We used to have a concert series downtown at the Byham Theater and at Heinz Hall,” says Gourlay.“ But I keep telling people we are not the symphony and we are not trying to compare ourselves to the symphony, or do anything that they do. There is nothing wrong with what they do, of course— it’ s wonderful. But as soon as we start to try to copy something like that, then we lose our own identity and our identity is based on the people. We don’ t just perform in our concert halls— we go into senior centers, schools, supermarkets— we go wherever we can play our music and bring joy to the people.” ■
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