INDUSTRY INSIGHT
SELLING YOUR HOME
SPONSORED CONTENT
Let the Selling Season Begin…
are you Ready?
I
f you are planning on putting your home on the market this
spring, it’s time to get cracking! Homes sell faster and for
more money when they are “show ready.” If you were going
to sell your car you would detail it, so why would it be any
different with selling your home? I tell all my clients that it’s
extremely important to decide what your real estate goals are
and then prepare the house accordingly.
If your goal is to get top dollar for your home, make sure your
property is in top condition. You want your home to appear fresh
and move-in ready. This also means the house is clean as a bell,
with walls painted a neutral color (but not white) and flooring in
good, if not great, condition. You will also want to make sure that
your furnace has been recently serviced and that your appliances
are in better-than-average condition. If you are a smoker or have
pets, it is critical to get all the smells removed from the home.
This might mean taking the extra step of having the ductwork
cleaned and sanitized. Many buyers will immediately walk out of
a home that has odors.
I have a stager on staff to assist with getting houses
show-ready, which I provide as a service for my clients. Many
sellers don’t understand how to effectively declutter a home and
how to position the furniture and belongings in a way that is
pleasing to prospective buyers.
It’s also important to spend time preparing the exterior and
yard. If your house is dirty, give it a good power wash. You
will want to do the same with a deck and patio. Make sure
your outdoor elements complement the property. Trim back
overgrown shrubs and freshly mulch your beds if possible. Pay
close attention to the front door and the front porch. These
areas should sparkle. This is the first impression of the home and
buyers will be looking around as their agent opens the door.
Keep in mind that many buyers put most of their savings into
buying their new home. They will not have a lot of extra money
to purchase new appliances or make home repairs. I have heard
time and time again buyers commenting on how perfect a home
is because they won’t need to worry about replacing items in the
near term.
If you don’t have the time, energy, desire or resources to get
the house in tip-top shape, then you will most likely attract
someone who is either an investor or a buyer who is looking
for a fixer upper. Either direction you move is fine, but make
sure your price point matches the condition of the property.
An experienced, qualified Realtor can be great at marketing
and negotiating, but can’t magically produce buyers for an
overpriced home. Make sure that your Realtor invests in selling
your property, including professional photographs, direct
marketing pieces, online advertising and holding open houses.
As always, I have enjoyed sharing my real estate tips with
you! Please contact me for a free market analysis and an in-
home value consultation. If you are planning to sell your current
home and purchase a new home, please be aware of my Loyalty
Program. Through this program. you will qualify to receive a 25%
buyer’s commission rebate when you purchase your new home if
I am used to sell your current home. If you would like to receive a
report that shows what various home improvements cost versus
the value they add to your home, please let me know and I will
email you a digital copy.
Dawn Bierker RE/MAX 360 Realty:
Working hard to assist you in achieving your
real estate goals.
I am proudly a Homes for Heroes affiliate that
can offer you savings that are better than any
other program of its kind. If you are active
Military, a Veteran, work in Health Care, First
Responder, Teacher, Fire Fighter, or Police
Person YOU QUALIFY! These benefits are
unparalleled and it’s my way of saying thank
you and giving back to all the people
who work for our community and our
country. Reach out to me directly to
learn more about the program.
You will be happy you did!
www.bierkergroup.com
Office 412.347.6055
Cell 412.657.1136
[email protected]
Call me Today for all of your Real Estate Needs!
412-657-1136 | [email protected]
ROSS TOWNSHIP
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SPRING 2020
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