IN Ross Township Spring 2016 | Page 13

INDUSTRY INSIGHT YOUR HEARING SPONSORED CONTENT Can A Traumatic Brain Injury and Hearing Impairment Be Linked? By Dr. Nicole Schott, Au.D., CCC-A T here are approximately three new cases of traumatic brain injury (TBI) every minute in the United States. A TBI is an injury to the head that disrupts or damages the brain. We often hear about changes in memory, headaches and poor coordination, but sensory deficits after a brain injury can be just as life changing. Are you one of the almost five million Americans living with a long-term effect of a TBI? Have you noticed a change in your hearing or balance? If so, you should consider an audiologic evaluation from Swift Audiology. With 1.7 million new cases of TBI every year in the United States, the causes are varied. The Centers for Disease Control and Prevention identified the leading causes of TBI to be: falls, motor vehicle accidents, and sports related injuries. A TBI can change the way a person behaves, thinks and performs daily tasks. Many traumatic brain injuries involve the ear and result in immediate changes in hearing and balance. In cases where the ear itself is not damaged, hearing loss can be caused by the way sound is processed within the brain. Untreated hearing loss can increase the social and cognitive effects of TBI. Post-traumatic hearing loss can be conductive or sensorineural. Conductive hearing loss occurs in the outer or middle ear and leads to a reduction in the ability to hear faint sounds. In most cases, this type of hearing loss can be medically or surgically corrected. Usually, conductive hearing loss occurs when the ear drum is perforated or the ossicles (tiny bones in the middle ear) are disrupted. Special Offer Sensorineural hearing loss is caused by damage to the inner ear or the nerve from the ear to the brain. This type of hearing loss cannot be cured, but is effectively managed through the use of hearing aids and FM systems. Individuals with post-traumatic sensorineural hearing loss may notice: • Ear pain or fullness • Difficulty understanding speech • Difficulty communicating in noisy environments • Inability to localize sounds • Tinnitus (ringing in the ears) • Hyperacusis (everyday noises may seem painfully loud) • Dizziness or imbalance If you experience any of these symptoms it is important to receive appropriate hearing care. The management of hearing loss will aid in the diagnosis and treatment of other symptoms of TBI. Additionally, having a strong family support system is essential to your recovery. Hearing care professionals are able to provide education and communication strategies for real-world listening success. At Swift Audiology, we provide a complimentary audiologic evaluation to assess hearing, speech understanding in background noise, and tinnitus. When selecting a hearing device, you want to consider your degree of hearing loss, lifestyle, and cosmetic needs. Schedule your free appointment with Swift Audiology and let us help you find the right hearing device! Call 412.307.4153 today, we can help. 400 off $ Your Swift Audiology Hearing Healthcare Professionals Dr. Schott, Au.D., CCC-A - North Hills, Dr. Megan Myers, Au.D., CCC-A - South Hills, Kellie Tankersley, PA Certified H.I.S. - Butler, Debra Swift, B.C.-H.I.S., Founder and CEO, and Tammy Swift, PA Certified, H.I.S. - Washington SCHEDULE AN APPOINTMENT TODAY! 412.347.5336 INRFEB16 When you schedule your FREE hearing evaluation at Swift Audiology, you are eligible to receive $400 OFF a pair of Advanced Digital hearing aids (or $200 OFF one). Not good with prior purchases or additional discounts. Offer valid until February 29, 2016. North Hills | South Hills | Washington | Butler Ross Township | Spring 2016 | icmags.com 11