IN Pine-Richland Summer 2019 | Page 36

INDUSTRY INSIGHT H REAL ESTATE SPONSORED CONTENT SELLING IN A SELLER’S MARKET ave you been considering selling your home? Well, right now is an excellent time to move – literally and figuratively. Not only are we into the traditionally strong Spring season, but it is also a favorable seller’s market. Wondering what constitutes a seller’s market? Quite simply, it’s a market that benefits you as a seller. In a seller’s market, there is a scarcity of properties, which can drive up the price of homes, especially in desirable locations. There just isn’t enough supply to meet demand. So what does this mean for you and what things should you consider when putting your home on the market? Here are the most crucial factors in selling your home quickly at maximum price: Overpricing/overvaluing. This is easily the biggest mistake sellers make. We all want to make as much money as possible when we sell our home, but while you may set the price of your home, the market sets the value. You may have a long list of reasons why you think your home is worth a particular price. However, if the market doesn’t agree, it will never sell at your price. Mispricing your home leads to it sitting on the market, which typically results in selling your home for less than had it been priced correctly from the beginning. Furthermore, you should only list your home if you are serious about selling. If you have the mentality that you don’t need to sell, and therefore you can wait until you get your price, you will harm your chances of getting a good price. A home that sits on the market for a long period creates a perception that there is something wrong with that home. Poor photography and lack of staging. Today’s buyers start their home search online, and the way your home is presented online will greatly influence whether they decide to visit. Poor-quality photos and a poorly staged home will negatively impact showings. A savvy REALTOR will hire a professional photographer and stager to present your home in the best possible light. Be flexible showing your home. These days we want what we want and we want it now – instant gratification. Showing your home is no different. If you make showing your home complicated, fewer prospects will see it. There are times where it may be inconvenient for you to show your home, but you don’t want to turn off a potential buyer. You need to strike while the iron is hot. Yes, it is a seller’s market, but your home is not the only one out there. Issues with the house. No amount of features and amenities can compensate for issues and problems. The last thing you want is to scare off a prospective buyer because of problems with the house. Most buyers are not looking to buy a home that immediately needs repairs. It’s a good idea and may save money in the long run to have a pre-inspection. This can help you to identify and repair issues before they create problems during the selling process. Make sure your home is a clean home. Clean sells. There are few bigger turnoffs for potential buyers than a dirty, messy home. You want to make a good impression when showing your home. A negative first impression could cost you a significant amount of money. “I pride myself on a thorough understanding of my clients’ needs and desires, as well as my ability to make my clients feel as though they are my only client.” LUZ CAMPBELL / Office: 724.776.2900 / Cell: 724.713.1462 / [email protected] © 2017 Coldwell Banker Real Estate Services. All Rights Reserved. Coldwell Banker Real Estate Services fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker® and the Coldwell Banker logo are registered service marks owned by Coldwell Banker Real Estate LLC. 34 724.942.0940 TO ADVERTISE ❘ icmags.com