IN Peters Township Spring 2014 | Page 8

SPONSORED CONTENT Business Spotlight Why Should I Have My Hearing Tested? A dults can be screened for Hearing Loss using simple methods and there are effective treatments for many forms of hearing loss. Hearing Loss affects as many as 31 million Americans of all ages, yet only 12% of Patients are routinely screened for it. At Swift Audiology, we encourage everyone to get their hearing screened annually, establishing a baseline and monitoring changes and needs, throughout the Patient’s life. Most hearing loss occurs slowly over time and goes unnoticed until it is causing frustration and emotional turmoil, for ourselves, our family, friends and co-workers. Eventually this can even lead to isolation and depression if the hearing loss is not treated. Did you know that we hear with our brain and not with our ears? The ears are the pathway, or transducer to get the information to the brain. Missing information in speech, such as high frequency consonant sounds (S – T – TH – B – F, etc…) over time, causes us to misinterpret, misunderstand conversations and slows our cognitive processing. It even impacts our memory. If we don’t hear something well enough to comprehend it, how do we remember it? This can slow us down socially, impact our relationships, our mental alertness and change our lifestyle tremendously. This is a TRUE quality of life issue! The most common type of hearing loss is sensori-neural (nerve loss). It is indeed a myth that nothing can be done for NERVE loss. This is a permanent hearing loss within the cochlea and cannot be cured medically or surgically. (Unless it’s a severe to profound loss and hearing aids will no longer help, then a cochlear implant may be recommended, but this is not common among older adults). Aging, noise exposure, trauma, some medications and treatments for cancer, viruses and hereditary factors, can all contribute to nerve loss. There are very effective Hearing Aids for nerve loss, utilizing today’s digital technology. (Most people wearing hearing aids have nerve loss). These hearing instruments come in every size, style and color with features to meet life style needs and every budget. These are microelectronics and are in a variety of technology levels like all computers and electronics. The price is dependent on the technology Free 30 day Lyric Trial (Extended wear) Debra Swift - Founder Over 25 years as your preferred Hearing Healthcare Provider SPONSORED CONTENT Includes Complimentary Lyric screening to verify you are a candidate 6 724.942.0940 TO ADVERTISE | Peters Township which accounts for the price differences you see advertised. Recent styles have been developed to leave the ear canal more open, without feeling plugged up and allowing a more natural sound quality and clarity. Lyric Extended wear is invisible and remains in the canal for several months at a time. Prove it to yourself; get a hearing test! If you need hearing help, Swift Audiology offers a complimentary “No Risk” hearing screening and trial, if hearing aids are the appropriate course of treatment. There is also a 45 day “NO RISK” return. For more information, visit www. swiftaudiology.com or call 724.942.4700 for our Peters Township office or call 724.222.9010 for our Washington office.