“ Join us from the days of old, when jewelry was made for you— not just sold.”
INDUSTRY INSIGHT
HOLIDAY GEMS
SPONSORED CONTENT
The holidays are fast approaching, leaving shoppers with nerverattling questions like,“ When do I start my shopping?”“ What do I buy?” and“ Where do I begin?!” If jewelry is on your list, then use these Top 5 Tips for Purchasing Jewelry this holiday season.
1. Have an idea of what you would like to purchase before starting the process.
• Take notice of the current accessory styles the recipient already wears. Is it more large gemstones, heavier gold items, or petite diamond items? Looking at what someone currently wears will give you a good sense of direction and a great place to start.
• Look to see if the recipient has a collection of jewelry that is not yet completed. Adding to a current collection is almost always a safe bet.
• Check social media accounts to see if the recipient has pinned or saved any items. If people go out of their way to make a note of it, it’ s something they have already envisioned for themselves.
2. Understand the message you want the gift to convey.
• If this holiday season coincides with another special event, think of an item on a more grand scale. Jewelry given for a special event can be worn daily as an event reminder, and also can be turned into an heirloom that can be passed down through the family.
• Don’ t purchase a trinket for a big occasion such as a 50th wedding anniversary. Spend according to the importance of the event. Save the trinkets for the“ just thinking of you” gifts.
3. Have an idea of what your budget is going to be.
• Before heading out, have an approximate budget for your gift. If your budget isn’ t suitable for the item you’ d like, then be open-minded about changing your budget or rethinking what type of item you would like to purchase.
• If you’ re not sure what an appropriate budget would be, then consult with your jeweler early on.
4. Decide between a custom-designed item vs. a stocked item.
• If something more personalized is what you have in mind, stop in to see your jeweler early on. Don’ t be a last-minute shopper! A good rule of thumb is to give your jeweler between two and six weeks for a custom-designed piece to be made.
• In-stock items usually have the best discounts at the holidays. Going with a stocked item might give you a larger item at a better price.
5. Lastly, know your jeweler! Quality and cost are important, but don’ t discount the importance of customer service and trust.
• Make sure that you feel comfortable with your jeweler. Don’ t make a purchase solely based on cost. The price might be right now, but the upkeep of the item and service of your jeweler can determine how much you spend in the long run. Feeling comfortable asking questions and with your jeweler’ s response is extremely important. A well-informed jeweler should have the knowledge to explain the pros and cons of your purchase as well as make you aware of warranties and other store policies. In order to be well-informed, you should speak with someone who is well-informed.
• Your jeweler should be more than just a sales person. He / she should be able to give you suggestions on the latest trends and to inform you on how styles are to be worn.
Considering these steps should help you shop for jewelry with confidence this holiday season. To learn more about Diamond Design Jewelers of Wexford, please stop into the showroom, or visit our Facebook and Instagram pages to see the custom designs and to read customer reviews. If you want to learn more about our custom designs or are starting the jewelry shopping process, call us to set up a consultation appointment today.
This Industry Insight was written by the family at Diamond Designs.
Over the past 37 years of business Diamond Design Jewelers of Wexford has specialized is in custom design and in dealing loose diamonds and gemstones. Our family has served as Wexford’ s longest standing jewelry store. To learn more about who we are and what we do please visit our social media pages to see our designs and to read customer reviews. If you Want to learn more about creating your own custom design or are starting the jewelry shopping process visit our showroom or call us to set up a consultation appointment today.
“ Join us from the days of old, when jewelry was made for you— not just sold.”
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