INDUSTRY INSIGHT
A GUIDE TO BUYING DIAMONDS
T
he internet has changed the way we
shop. We order our groceries online, we
ship wedding gifts directly online, and
sometimes we even buy cars online. Some
purchases were made for internet shopping,
while others are best done in person. Diamond
purchases are best made in person. Here are
our top three misconceptions about buying
diamonds in person vs. online, which might save
you a lot of money:
1. Purchasing a diamond from an online
distributor is cheaper: False.
Most independently owned jewel