IN North Allegheny Summer 2016 | Page 25

SPONSORED CONTENT BUSINESS SPOTLIGHT SPONSORED CONTENT Berkshire Hathaway HomeServices’ RON GILSON When Knowing the Market is Everything R on Gilson’s been in the real estate industry in one way or another for more than 15 years. After starting out at his father’s real estate appraisal business at a young age documenting properties and delivering reports, Gilson took his passion for real estate to another level after graduating from Robert Morris University with a degree in business administration and a concentration in finance. And, returning to the North Allegheny community that he grew up in, Gilson’s experience and knowledge of the region makes him stand out among the competition. “I graduated from North Allegheny. I know this area and I know this market,” Gilson said. “My appraisal background benefits my clients because I’m able to price their homes accurately in a market where the competition is unbelievable.” On the buying side, Gilson says he focuses on first-time homebuyers and those looking to move into their second home. With his wife, Melissa, and one-year-old son, Daniel, Gilson understands what it’s like to be part of a growing family and the housing challenges that present themselves to young couples looking for a home. “The best part of my job is the satisfaction I get when I find the perfect home for a family or young couple and know that I’ve helped them with one of the biggest financial decisions of their lives,” he said. “I want that house to not only be the perfect house for them, but a quality investment because I’m hoping they’ll call on me again to sell it when their family grows or an opportunity arises.” Gilson is also a Realtor who likes to educate clients along their homebuying journey. “This process can be overwhelming for first-time homebuyers or sellers,” he says. “It’s my responsibility to explain the ins and outs of the process to my clients so there is no confusion or added stress that results from them not understanding why this thing or that thing happens.” And while he focuses on the North Hills primarily, Gilson is comfortable working in virtually any market in Western Pennsylvania — a comfort level he gained from working in the appraisal business. His exp