IN Mt. Lebanon Winter 2017 | Page 52

SPONSORED CONTENT BUSINESS SPOTLIGHT SPONSORED CONTENT Babb Orthodontics Celebrates First Year in Mt. Lebanon E ven though her Mt. Lebanon practice has only been open a little over a year, Dr. Lisa Babb of Babb Orthodontics already feels like a part of the community—thanks in large part to the warm welcome she has received from locals and patients. “I’m grateful to feel this welcomed in Mt. Lebanon,” she says. “Everyone has been so warm and accommodating. As a new business owner, that’s been really encouraging for me.” Central to Babb Orthodontics’ business model is treating patients as people, not numbers. “We’re not a factory,” notes Dr. Babb, who spends focused, one-on-one time with each new patient, helping them understand their orthodontic issues, explaining their treatment plans, and answering questions. Patients have noticed the difference. “People tell me that they like the intimacy of my practice—that it’s more boutique than most offices,” she says. Dr. Babb completed her undergraduate degree at Pitt summa cum laude in biology with a minor in chemistry. From there, she went on to the university’s dental school as a recipient of the highly competitive Dean’s Scholarship. She completed her orthodontic residency at the prestigious Virginia Commonwealth University, one of the most elite programs in the country, and was immediately hired by a practice in the North Hills. But Dr. Babb always knew that opening a private practice was in her future. The stars aligned in 2015, when an office space came available on Washington Road. After a sleek remodel—some of it completed by her and her friends and family—Babb Orthodontics opened its doors in May 2016. In the last year, Dr. Babb has added new technologies to the practice to better serve her patients. The most important addition was a 3D Intraoral Scanner that eliminates the need for plaster dental molds—a messy and time-consuming practice (that patients don’t love, either)—and replaces them with a 3D scanned image. Babb Orthodontics works with patients of all ages, from kids to adults. Dr. Babb advises parents to have their children first evaluated 50 724.942.0940 TO ADVERTISE | Mt. Lebanon by age 7 in order to address any issues that can be alleviated before they turn into harder-to-address problems later on. “Seeing a child at age 7 doesn’t mean every 7-year-old needs treatment,” Dr. Babb notes. “But there are orthodontic issues that—if we can catch them early on—make life a lot easier when adult teeth come in.” Babb Orthodontics uses 3M orthodontic products, which are engineered to eliminate common problems with braces such as excess cement on the teeth. Also available are clear braces, Invisalign and more. Every product or treatment plan Dr. Babb uses is what she would use with her own family, she says, adding that she also understands the cost that orthodontic work adds to a family budget. “I know how expensive orthodontic treatment can be, so we work really hard to make it affordable,” she explains. “We offer many payment options, discounts for paying in full, and payment plans. We work with almost all insurance companies, and are happy to check anyone’s orthodontic benefit for them.” Babb Orthodontics also is one of the few practices in the area that accepts UPMC for You and UPMC for Kids state insurances. Advocating for patients is one of Dr. Babb’s strong suits, and people find her office to be immediately welcoming, from the beverage bar that serves up water and hot chocolate for kids and coffee for parents, to the beanbag chairs and video games in the waiting room. “My goal is to make people comfortable. I want kids, teens and adults to ask questions without fear of being judged,” she says. “When they come here, we’re discussing their teeth and correcting issues that they may be self-conscious about. Coming to an orthodontist for the first time can be intimidating and I try to dispel those fears as soon as people come through the door.” To set up a complimentary initial exam with Dr. Babb you can call 412.343.5100 or email [email protected]. The office is conveniently located in Mt. Lebanon at 528 Washington Road, #2, 15228.