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Business Spotlight
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SponSoreD Content
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SponSoreD Content
When the others
When the others
can’t sell it,
can’t sell it,
Dionne Malush Can!
Dionne Malush Can!
Statistically, the average Realtor® sells
Statistically, the average Realtor® sells
between 6 and 8 homes a year. Dionne
between 6 and 8 homes a year. Dionne
Malush has had her sixth year of of selling
Malush has had her sixth year selling
nearly 1010 times that for her clients. The
nearly times that for her clients. The
secret of of her success, she said, marketing,
secret her success, she said, is is marketing,
something that
something that
other Realtors can’t
other Realtors can’t
bring to to the table
bring the table
like she can, and
like she can, and
that is the topic of of
that is the topic
a chapter she coa chapter she coauthored in in the new
authored the new
book, The New Rise
book, The New Rise
in Real Estate.
in Real Estate.
“Basically, one of of
“Basically, one
the keys to to selling a
the keys selling a
home is aggressively marketing the home,” ”
home is aggressively marketing the home,
Malush said. “The days of ofreal estate
Malush said. “The days a a real estate
agent just putting a ‘For Sale’ sign in in the
agent just putting a ‘For Sale’ sign the
yard are gone. Marketing and knowing
yard are gone. Marketing and knowing
how to to price your home are two of the
how price your home are two of the
most important factors.” ”
most important factors.
Graduating from the Art Institute of of
Graduating from the Art Institute
Pittsburgh in in 1989, Malush, later, entered
Pittsburgh 1989, Malush, later, entered
the real estate business with a flair for
the real estate business with a flair for
creativity and attention to to detail that
creativity and attention detail that
many others aren’t able to to approach, and
many others aren’t able approach, and
she uses her degree today to to offer her
she uses her degree today offer her
clients great photography, better design
clients great photography, better design
and better aesthetics when it comes to to
and better aesthetics when it comes
their homes’ marketing materials. She has
their homes’ marketing materials. She has
created anan aggressive online marketing
created aggressive online marketing
campaign as as 92% of buyers search online
campaign 92% of buyers search online
now before ever driving down the street.
now before ever driving down the street.
It is too easy for the buyer to to hit the NEXT
It is too easy for the buyer hit the NEXT
button, soso she utilizes the internet to her
button, she utilizes the internet to her
advantage. She also has incorporated social
advantage. She also has incorporated social
media into her marketing campaign which
media into her marketing campaign which
has really put her listings in in front of many
has really put her listings front of many
potential opportunities. You can friend her
potential opportunities. You can friend her
at:at: www.Facebook.com/dmalush
www.Facebook.com/dmalush
AsAs for listinghome, Malush says,
for listing a a home, Malush says,
“Before my clients even take me onon as their
“Before my clients even take me as their
representative, I give them a presentation
representative, I give them a presentation
onon pricing, marketing and show ability, so
pricing, marketing and show ability, so
that we’re onon the same page. Beyond that, I
that we’re the same page. Beyond that, I
find that my clients appreciate my sense
find that my clients appreciate my sense
of of humor and my willingness to listen
humor and my willingness to listen
to to them to really hear their issues and
them to really hear their issues and
what they’re looking for. It’sIt’s because
what they’re looking for. because
of of that that I tend to do really well with
that that I tend to do really well with
expired listings – the ones that have
expired listings – the ones that have
been listed byby other companies and
been listed other companies and
didn’t sell. People come to to me to finish
didn’t sell. People come me to finish
that stalled process.” ”
that stalled process.
Malush has made a move to to RE/
Malush has made a move RE/
MAX Select Realty, the #1#1 Real Estate
MAX Select Realty, the Real Estate
Company in in the World. While it’s easy to
Company the World. While it’s easy to
get lost in in the technology jargon of 21st
get lost the technology jargon of 21st
Century business models, Malush said
Century business models, Malush said
the only thing clients need to to understand
the only thing clients need understand
is that they will see a HUGE difference.
is that they will see a HUGE difference.
RE/MAX has agents representing them
RE/MAX has agents representing them
in in 89 countries with over 89,000 agents
89 countries with over 89,000 agents
worldwide.
worldwide.
“We have multiple offices – and one
“We have multiple offices – and one
opening right at at Donaldson’s Crossroads
opening right Donaldson’s Crossroads
in in Peters Twp.which will allow me to to
Peters Twp. – – which will allow me
easily represent clients in in that entire South
easily represent clients that entire South
Hills corridor, but I am anan agent willing
Hills corridor, but I am