IN Moon Township Winter 2021 | Page 7

What is the average time spent reading a magazine ?

LOOKING FOR NEW DIRECT MAIL OPTIONS ? People love print magazines !

What Percentage of U . S . adults say they read print magazines in the last 6 months ?

90 %

This includes 93 % under age 35 and 95 % under age 25 ( GFK MRI )
84 percent of what audience are more engaged when reading a print magazine than any other form of content ?

WOMEN

18-64 years of age

( Bauer Media )

PRINT IS MORE MEMORABLE .

Print creates an emotional connection . Print builds relationships . Physical material is more “ real ” to the brain , involves more emotional processing , is better connected to memory , with greater internalization of ads — which is all important for brand association .
( FORBES )

When 1,400 U . S . advertisers were asked which medium offers the highest ROI , which was on top ? MAGAZINES With a $ 3.95 return for every $ 1 spent A full 50 % HIGHER than the $ 2.63 average ROI from digital display and MORE THAN DOUBLE the $ 1.52 from digital video ( Nielsen Catalina Solutions )

What is the average time spent reading a magazine ?

20-25 minutes

( Digital First Content Marketing : the Return of Print-CMO Adobe , 2018 )
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