In-House Counsel Guidebook: How to Handle Internet Defamation and Online Reputation Attacks August 2014 | Page 9

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Should You Respond?
Among the first factors to consider in terms of how to respond to
an online reputation attack are the specific characteristics of the
attacker. It will be important to determine whether this is likely a
one-time attack by a disgruntled party or the beginning of a fullfledged campaign attack. A cyber investigator can analyze the
attacker’s behavior, as well as determine how sophisticated he or she
is and how likely they might be to spread the information around the
internet in highly visible places. Simi