IN Hampton Winter 2018 | Page 18

INDUSTRY INSIGHT YOUR HEARING SPONSORED CONTENT MAKE SURE YOU’RE GETTING THE MOST FOR YOUR MONEY A by Debbie Swift, BC-HIS, Founder and President of Swift Audiology s the Baby Boomer population has grown, so has the financial interest in providing hearing solutions by an onslaught of previously uninterested groups. The Good News: What Used to be a Stigma, is No Longer! Debra Swift founded Swift Hearing Service over 30 years ago, at the age of 28. Debra realized her human truth; love, faith and our connection to others and our world are at the core of our human existence. Our human senses feed who we are and how we relate with each other in this life. Our sense of hearing is one of the most important. It enables us to stay in touch, to communicate with others, to keep our brain fed with speech clarity and acclimated to our environment. Our brain health, our memory, our cognitive alertness are highly related to our hearing abilities. Debra became aware of the value of hearing and how it relates to our overall health. She saw how hearing well, helped individuals maintain independent living and supported our confidence, emotional, mental and wellbeing. Her Grandmother was at the core of this emotional discovery for Debra. She then founded a professional service that would provide solutions for better hearing to offer a better quality of life to her patients. She was impassioned by this discovery in her young adult life and *Deposit may be required. has devoted her life to helping others to continue to hear well. Debra has found over the years that the need for a professional evaluation, fitting and long-term follow-up care provides the most benefit with hearing devices. This strategy isn’t recognized when patients are presented with products that offer “enhanced or misleading” truths about the results they will experience, as well as very limited to no service. hands and skin, wax produced in the ear canal, hair and dead skin follicles plus environmental moisture. Moisture effects the performance of any hearing device and requires regular cleanings for optimal performance. 2. Hearing devices are electronics, and the advanced devices are small digital computers. Sound is received, goes thru digital processors and comes out into Debra Swift, BC-HIS Dr. Megan Myers Founder and Owner Doctor of Audiology – the ear. These small devices contain Bethel Park Office open ports such as microphones, receivers, filters and battery doors. development every year to offer the most These are working parts that need to be advanced technologies so you can truly hear maintained, just as you would maintain and understand better for living life to the Photo Credit: R Frank Photography your automobile to ensure longevity. fullest. 3. As our hearing changes, the Technology has now implemented programming of the devices will need artificial intelligence (AI) that will bring to be updated by a hearing professional hearing devices into the healthcare and according to your individual needs. It is body health monitoring realm. New devices important to work with a professional may be remotely adjusted over the Internet to assist you on hearing better as by your hearing healthcare professional, hearing changes, it’s not a one-size- without the user coming in to the office. The fit-all approach, it is specific to your AI hearing device can translate languages hearing prescription. We know that in real time as someone is speaking to the cognition and memory fade over device wearer. It can offer fall detection and time without good clear information. notification to whomever is designated by Hearing is a function that provides the the wearer. These are just some of the most brain with the information and sensory recent advancements in hearing devices we needs to remain healthy. proudly stand behind. Offers for inexpensive or easily accessible Strictly focusing on price only is a devices are out there, “We have always misguided strategy and will not provide the had self-fit, hearing devices available in benefit, service, and maintenance needed magazines and on the Internet for as long as for the longevity of your investment. We’ve I can remember” says Debra. “They are not all heard this saying, “We get what we pay expensive, but they are virtually ineffective for”, that can easily be the case with many of for active living. They work in quiet settings the purchasing options out there. and possibly for one-on-one conversations, We’d love to help you or your loved ones but fall very short in assisting you in living hear well. Trustworthy for 32 years, that says an active, normal life.” These offers are * “We love what we do and we it in a nutshell. typically driven by quantity over quality; sell do it well, with heart and soul”, says Debra. lower-cost to many more consumers is the Call Swift Audiology at 412.927.4090 for model and little to no professional services a comprehensive hearing evaluation and included. consultation with professionals you can At Swift Audiology we offer hearing trust. Find out your hearing options with no devices from five major manufacturers. pressure or obligation. You can’t get Swift 3 Reasons Why Service Is So Important These manufacturers all put hundreds service and caring through the mail! 1. First, *Offer our valid body made of moisture, of millions dollars into cannot research and with other offers or discounts. Previous purchases excluded. on is any pair of up Optimum, Preferred and Standard hearing of aids. Promotion be combined salt from from perspiration, oils from INCOMMHAMPTONDEC2018 They won’t know... ... you’re wearing a hearing device. Complimentary > Hearing screening and consultation – it could just be wax! > Hearing aid clean and check if you currently wear hearing aids. > Demonstration of the newest digital hearing aids. See how far technology has come! > 45-Day Risk-FREE trial period. * DON’T WAIT CALL TODAY (412) 347-4615 500 Specia ! l $ Offer OFF Receive $500 off any pair of Optimum, Preferred or Standard digital hearing devices* Expires May 31, 2017 4 LOCATIONS! SwiftAudiology.com NWGOLF52017_.8.5x11.indd 1 16 724.942.0940 TO ADVERTISE ❘ icmags.com Like us on Facebook at /swiftaudiology WASHINGTON • NORTH HILLS • SOUTH HILLS • ALLISON PARK 4/4/17 2:29 PM